Pros & Content

Business
Marketing
Society & Culture

Demand Generation
growth marketing
digital Marketing
performance marketing
Ellen Schwartze
cmo
content strategy
content marketing
b2c
anda gansca
b2b
andrew bolton
digital marketing
social media
Knotch
Business
Content
Creative
Marketing

Knotch brings marketers to the mic for conversations about tying digital, demand, and growth marketing efforts to business outcomes and ROI.

In Pros & Content, Ellen Schwartze, Sr. Director of Demand Generation, sits down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.

In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.

Learn more at https://www.knotch.com/podcast

Pros & Content Trailer

The Pros and Content podcast is coming soon. Visit prosandcontentpodcast.com for more information.

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Kristin Lemkau (CMO of JP Morgan Chase)

Kristin Lemkau knows how to be a CMO. She’s been JP Morgan Chase’s for 6 years, well past the average CMO tenure - and it’s because she’s so damn effective. Listen as she speaks with host, Anda Gansca (CEO, Knotch), about content marketing, building out her marketing organization, and the future of the industry on the very first episode of the Pros & Content podcast. Recorded live at the 2019 Pros & Content Conference

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Kevin Thompson (CMO of Sotheby's International Realty)

Sotheby's International Realty is one of the few global real estate brands in the world, and it's undoubtedly the one with the strongest brand name. As CMO, Kevin Thompson is focused on audiences who genuinely aspire to transact with the brand. But it wasn't always his path. His career has spanned education, retail, and real estate. He's pursued a path of entrepreneurship and the desire to deeply understand the customers he interacts with, no matter the industry. It's that drive that continues to motivate him, as he develops meaningful, captivating content on a global, but localized, scale.

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David Lang (CCO of Mindshare)

David Lang joins the podcast to provide his experience with content and the perspective of a media agency. As Chief Content Officer of Mindshare, David pushes the boundaries of media and content - he's built a Content Studio, created 800 projects for dozens of brands, and has been recognized as an unparalleled leader in the industry. Together, he and Anda Gansca (CEO of Knotch) explore how to make content and how to make it work.

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Suzanne Kounkel (CMO of Deloitte US)

Content marketing serves different industries in different ways. Suzanne Kounkel brings her one-of-a-kind perspective to explain content's importance and resonance in the B2B space. As the CMO of Deloitte US, Suzanne oversees both marketing and sales (departments that are not frequently integrated quite so closely) for their consulting, tax, audit and advisory services. Together with Anda Gansca (CEO of Knotch), they investigate how content proves the value of a complicated product set, in an even more complicated environment.

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Alicia Tillman (Global CMO of SAP)

A brand's purpose has to be more than words on a page. It must be embodied by the individuals that comprise an organization, and practiced from the top down. Alicia Tillman (Global CMO of SAP) knows that building a community around a shared set of authentic beliefs can have a huge impact on the bottom line.

Tune in, as she talks about marketing SAP's automation technology to helps other brands fulfill their purpose, and the human side of selling.

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Dr. Moira Gilchrist (VP Scientific & Public Comms at PMI)

Dr. Moira Gilchrist (Vice President Scientific and Public Communications at Philip Morris International) joins the podcast to discuss being authentic and empathetic in even the most contentious industries. Dr. Gilchrist ensures the messaging she oversees is directly aimed at changing the minds of current smokers, not attracting new ones. She steers nicotine users away from smoke, towards healthier alternatives, while fully acknowledging that the only healthy option is quitting altogether.

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Cristina Jones (SVP Marketing at Salesforce)

Cristina Jones (SVP, Customer Marketing, Brand Partnerships & C-Suite Engagement at Salesforce) is a storyteller at heart - albeit one who consistently embraces the technology that pushes her work forward. She has worked across multiple disciplines, industries, and customer-bases. At the end of the day, Cristina knows the importance of marketing towards humans. As an integral part of Salesforce, she makes the most of the tools at her disposal to find an engaged audience and, most importantly, find it authentically.

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Liya Sharif (VP, Marketing & Head of Brand at Qualcomm)

Liya Sharif (VP Marketing & Head of Brand at Qualcomm) was one of the first marketing leaders to jump into branded content. She attacked it head-on with the same journalistic passion and integrity that has driven so much of her career and life.

In this conversation with Anda Gansca (CEO & Co-Founder of Knotch), she talks about the discipline of content creation, understanding your audience from a comprehensive perspective, and preserving the quality of content in today’s crowded environment.

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David S. Cohen (Senior Producer at Variety Content Studio)

David S. Cohen (Senior Producer at Variety) is the first guest on our show to bring the perspective of a content studio. On a daily basis, he collaborates with brands to tell compelling, emotional stories, and to find the best ways to do so in our complicated world. David was a journalist, a screenwriter, a director, and everything in between before landing at this stage in his career. And now it seems like he is all of those in one. In this conversation, he discusses his varied experience, and how it informs the way he entertains and educates audiences through the power of content marketing.

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