Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.
In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
David Lang joins the podcast to provide his experience with content and the perspective of a media agency. As Chief Content Officer of Mindshare, David pushes the boundaries of media and content - he's built a Content Studio, created 800 projects for dozens of brands, and has been recognized as an unparalleled leader in the industry. Together, he and Anda Gansca (CEO of Knotch) explore how to make content and how to make it work.