Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.
In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
Sotheby's International Realty is one of the few global real estate brands in the world, and it's undoubtedly the one with the strongest brand name. As CMO, Kevin Thompson is focused on audiences who genuinely aspire to transact with the brand. But it wasn't always his path. His career has spanned education, retail, and real estate. He's pursued a path of entrepreneurship and the desire to deeply understand the customers he interacts with, no matter the industry. It's that drive that continues to motivate him, as he develops meaningful, captivating content on a global, but localized, scale.
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