Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
Sotheby's International Realty is one of the few global real estate brands in the world, and it's undoubtedly the one with the strongest brand name. As CMO, Kevin Thompson is focused on audiences who genuinely aspire to transact with the brand. But it wasn't always his path. His career has spanned education, retail, and real estate. He's pursued a path of entrepreneurship and the desire to deeply understand the customers he interacts with, no matter the industry. It's that drive that continues to motivate him, as he develops meaningful, captivating content on a global, but localized, scale.