Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.
In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
David S. Cohen (Senior Producer at Variety) is the first guest on our show to bring the perspective of a content studio. On a daily basis, he collaborates with brands to tell compelling, emotional stories, and to find the best ways to do so in our complicated world. David was a journalist, a screenwriter, a director, and everything in between before landing at this stage in his career. And now it seems like he is all of those in one. In this conversation, he discusses his varied experience, and how it informs the way he entertains and educates audiences through the power of content marketing.
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