Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.
In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
Liya Sharif (VP Marketing & Head of Brand at Qualcomm) was one of the first marketing leaders to jump into branded content. She attacked it head-on with the same journalistic passion and integrity that has driven so much of her career and life.
In this conversation with Anda Gansca (CEO & Co-Founder of Knotch), she talks about the discipline of content creation, understanding your audience from a comprehensive perspective, and preserving the quality of content in today’s crowded environment.
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