Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.
In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
Dr. Moira Gilchrist (Vice President Scientific and Public Communications at Philip Morris International) joins the podcast to discuss being authentic and empathetic in even the most contentious industries. Dr. Gilchrist ensures the messaging she oversees is directly aimed at changing the minds of current smokers, not attracting new ones. She steers nicotine users away from smoke, towards healthier alternatives, while fully acknowledging that the only healthy option is quitting altogether.
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