Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
A brand's purpose has to be more than words on a page. It must be embodied by the individuals that comprise an organization, and practiced from the top down. Alicia Tillman (Global CMO of SAP) knows that building a community around a shared set of authentic beliefs can have a huge impact on the bottom line.
Tune in, as she talks about marketing SAP's automation technology to helps other brands fulfill their purpose, and the human side of selling.