Masters of Craft

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From the team behind the top-ranked Innovation Crush interview series, Masters of Craft explores the life and times and minds of some of the world's greatest thought leaders in business and beyond. Created and hosted by Chris Denson and Caleb Thorpe, the show serves up a giant helping of some of the best minds around the world, all with a heaping side of occasional bad jokes. Listen. Enjoy. Repeat.

Credits

Chris Denson
Caleb Thorpe

#1: Charles Lee - Ideas are Sexy

Charles truly loves helping people make their ideas bigger, better, and actionable. His mantra of ?don?t go to the grave with your ideas? plays out in everything he does; from being at the helm The !deation, a highly sought after consulting firm, or his company?s annual !deation Conference, boasting some of the world?s best thinkers and doers, and even authoring a book entitled ?Good Idea. Now What?? We were happy to land him as our very first guest on the show? thus playing an important role in our own idea ? Innovation Crush - coming to fruition. So much so, we even used the first sentence of his book as the episode title.

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#2: Karla Ballard - Innovation is Pancakes

Along with her infectious laugh and unstoppable brainpower, Karla Ballard brings a wealth of valuable experience to IC. She has an uncanny ability to see the connection between the dots when no one else does, effectively aligning disparagingly different people, places, ideas, and ideals. She currently serves as an SVP at Ogilvy & Mather, and recently launched the firm?s ?Impact Studio,? a collaborative unit dedicated to knowledge sharing of the marketing industry?s best insights and practices.

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#3: Jason Okuma - Success Leaves Clues

Jason Okuma began doing import/export at age 10, real estate deals at age 16, and built a sales organization to nearly 5000 representatives by the time he was 17. With this continued entrepreneurial trajectory, the multi-hyphenate Okuma is today most known for his coaching and relationship brokering amongst some of the world?s most impactful people and businesses. Rounding out his innovation acumen, his firm, JATI, Inc, provides strategic marketing, PR, and business solutions for many established and up-and-coming businesses. On Innovation Crush, Jason shares his insights on going to market by aligning one's personal brand with their business brand. www.jasonokuma.com

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#4: Allison Arling - From the Insight Out

Very few people know that the Creative Artists Agency (CAA) has its own marketing research and consultancy called ?The Intelligence Group.? And even fewer people know what Allison Arling and her team knows about any and every cross section of demographic you can think of. As Sr. Director of Strategy at the Intelligence Group, Allison breaks it all down for Innovation Crush in a fascinatingly informative conversation on the how?s and why?s of what makes people do the things they do. Special Guest Host: Diana Williams

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#5: George Whitesides - Virgin Goes Galactic

First it was music. Then it was mobile. Then commercial airlines. And now Virgin could very well be the first pop culture brand in the commercial space travel business. Former NASA Chief of Staff and now Virgin Galactic CEO, George Whitesides walks us through what it takes to truly build, commercialize, and market something as grand as personalized travel out of the atmosphere.

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#6: Drew Baldwin - Very Social Media

Drew Baldwin is the co-founder of Tubefilter, a news site centered on the latest achievements in online video; Executive Producer of the Streamy Awards, a show that honors the best of what he terms "intentional video;" and he is Executive Director of Social Media Week Los Angeles (#smwla), part of a 9-city international simultaneous series of events around the world. On IC, Drew stops by to talk about the power of online video and its creators, his own journey in creating and re-creating the Streamys, and the ever changing landscape of technology and communication explored during Social Media Week 2013. Twitter: "DrewPBaldwin" Web: www.smw.la. Featuring special guest co-host Allison Johnston.

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#7: Nicole Yershon - Power of the Intrepreneur

Nicole Yershon is Director of the Ogilvy Innovation Lab in the UK. As an intrepreneur, Nicole refers to herself as an "irresistible force against immovable objects." As such, she is constantly playing in the sand box to uncover new solutions to problems brands face on a day-to-day basis. On IC, she shares her personal perspective and professional experience on what it takes to truly be a change leader within an organization - no matter how large and small. Twitter "nicoleyershon" and http://www.ogilvylabs.co.uk/

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#8: Jeff Gomez - The Inner Workings of Transmedia

Jeff Gomez, was recently coined (by us, that is) the "Godfather of Transmedia." As founder and CEO of Starlight Runner, Jeff has been a pioneer in cross platform storytelling for the world's top brands and entertainment properties. A self-proclaimed bona fide nerd in his youth, Jeff breaks down the timeless principles of transmedia that have existed since the cave man era, and what it takes to truly make a successful transmedia play in today's ADD driven marketplace.
Twitter: "Jeff_Gomez", www.starlightrunner.com, www.transmediacoalition.com.
Plus Special Guest Co-Host, Allison Johnston

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#9: Anthony Petrillo - Visual Pearls of Wisdom

Pearl Media has been a highly sought after pioneer in bringing outdoor advertising into the 21st century. From static billboards to 51,000 sq ft 3D canvasses, the company is an expert in creating stunning, never-before-seen public spectacles that amaze and engage. On IC, Pearl's Anthony Petrillo gives a few pearls of wisdom (get it?), on what it takes to truly engage would-be viewers before, during, and after some of the world's most immersive visual experiences.
www.pearlmedia.us
www.pearlmediaus.com/case/50th-swimsuit-issue/
https://twitter.com/PearlMedia_US

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#10: Dan Goods - Art Imitates Science

Simply put, a marketer's job is to translate a brand into exciting, informative, and empowering consumer engagements. In that regard, Dan Goods is the ultimate translator. At NASA's Jet Propulsion Lab, he serves as the company's "Visual Strategist," translating high IQ scientific concepts into public art exhibitions. He and his work in and of itself, truly define "out of the box" thinking. On IC, Dan shares some of his work (including swimming like an otter), things he's learned, and how a true artist ends up at NASA. Featuring special guest host, Diana Williams.

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