From the team behind the top-ranked Innovation Crush interview series, Masters of Craft explores the life and times and minds of some of the world's greatest thought leaders in business and beyond. Created and hosted by Chris Denson and Caleb Thorpe, the show serves up a giant helping of some of the best minds around the world, all with a heaping side of occasional bad jokes. Listen. Enjoy. Repeat.
Nicole Yershon is Director of the Ogilvy Innovation Lab in the UK. As an intrepreneur, Nicole refers to herself as an "irresistible force against immovable objects." As such, she is constantly playing in the sand box to uncover new solutions to problems brands face on a day-to-day basis. On IC, she shares her personal perspective and professional experience on what it takes to truly be a change leader within an organization - no matter how large and small. Twitter "nicoleyershon" and http://www.ogilvylabs.co.uk/
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