From the team behind the top-ranked Innovation Crush interview series, Masters of Craft explores the life and times and minds of some of the world's greatest thought leaders in business and beyond. Created and hosted by Chris Denson and Caleb Thorpe, the show serves up a giant helping of some of the best minds around the world, all with a heaping side of occasional bad jokes. Listen. Enjoy. Repeat.
Very few people know that the Creative Artists Agency (CAA) has its own marketing research and consultancy called ?The Intelligence Group.? And even fewer people know what Allison Arling and her team knows about any and every cross section of demographic you can think of. As Sr. Director of Strategy at the Intelligence Group, Allison breaks it all down for Innovation Crush in a fascinatingly informative conversation on the how?s and why?s of what makes people do the things they do. Special Guest Host: Diana Williams
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