Innovation Crush smashes convention to bits by profiling some of the world's most daring projects and the people behind them. From marketing ideas to technology innovations, disruptive business models, personal development, and everything between, IC is a one stop shop for all the "who-to-know" and "what-to-know" you'll ever need to know. Hosted by long-time idea maker, Chris Denson, the show serves up a giant helping of some of the best minds around the world, all with a heaping side of occasional bad jokes. Listen. Enjoy. Repeat.
Very few people know that the Creative Artists Agency (CAA) has its own marketing research and consultancy called ?The Intelligence Group.? And even fewer people know what Allison Arling and her team knows about any and every cross section of demographic you can think of. As Sr. Director of Strategy at the Intelligence Group, Allison breaks it all down for Innovation Crush in a fascinatingly informative conversation on the how?s and why?s of what makes people do the things they do. Special Guest Host: Diana Williams
