From the team behind the top-ranked Innovation Crush interview series, Masters of Craft explores the life and times and minds of some of the world's greatest thought leaders in business and beyond. Created and hosted by Chris Denson and Caleb Thorpe, the show serves up a giant helping of some of the best minds around the world, all with a heaping side of occasional bad jokes. Listen. Enjoy. Repeat.
Simply put, a marketer's job is to translate a brand into exciting, informative, and empowering consumer engagements. In that regard, Dan Goods is the ultimate translator. At NASA's Jet Propulsion Lab, he serves as the company's "Visual Strategist," translating high IQ scientific concepts into public art exhibitions. He and his work in and of itself, truly define "out of the box" thinking. On IC, Dan shares some of his work (including swimming like an otter), things he's learned, and how a true artist ends up at NASA. Featuring special guest host, Diana Williams.
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