From the team behind the top-ranked Innovation Crush interview series, Masters of Craft explores the life and times and minds of some of the world's greatest thought leaders in business and beyond. Created and hosted by Chris Denson and Caleb Thorpe, the show serves up a giant helping of some of the best minds around the world, all with a heaping side of occasional bad jokes. Listen. Enjoy. Repeat.
First it was music. Then it was mobile. Then commercial airlines. And now Virgin could very well be the first pop culture brand in the commercial space travel business. Former NASA Chief of Staff and now Virgin Galactic CEO, George Whitesides walks us through what it takes to truly build, commercialize, and market something as grand as personalized travel out of the atmosphere.
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