The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.
Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com
Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
Why would a well-known brand like Ford bother about rewarding its customers and audience with an experience? How can you do the same for your brand irrespective of age or size? Listen as Christian Lachel, Chief Creative Officer of BRC Imagination Arts, discuss how Ford Rouge Tour uses experiential marketing to bring visitors into the heart of American manufacturing. Show Notes
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