Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Marketing
Business
Management

marketing campaigns,
agency
brand marketing
Marketing Campaign
brand

The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.

Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com

Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com

Welcome To The Rebrand Podcast -- Benjamin Shapiro // I Hear Everything

One of the goals of the Rebrand Podcast is to make marketers happy and share their most important lessons and stories in a bite-size format that is not overwhelming. It is also to give people the opportunity to hear from people that they never get to hear from. What else should you expect from the Rebrand Podcast? Listen to the conversation as Scott Harkey, CEO of OH Partners, and Benjamin Shapiro, CEO of I Hear Everything discuss the why behind a podcast, how the Rebrand Podcast is different, what to expect, and more.

Connect With:

Benjamin Shapiro: Website // LinkedIn // Twitter
Scott Harkey: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why LifeLock's CEO Gave Out His Social Security Number -- Todd Davis // Kadenwood

Building a brand is complex and expensive. For a startup with a small budget, you’re almost paralyzed by conflicting demands. How do you cut through the noise and get attention on a shoestring budget? Listen to the conversation as Todd Davis, the former CEO of LifeLock and Executive Chairman of Kadenwood, discusses why he gave out his social security number on live Tv to boost and grow his startup into a unicorn. Show Notes

Connect With:

Todd Davis: Website // LinkedIn
The Rebrand Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How To Become The Best Selling CBD Brand At CVS -- Todd Davis // Kadenwood

Although the CBD space is still under regulatory scrutiny, one brand is already well positioned as a leader in the space for when CBD receives a nutraceutical status. Through a mix of traditional media marketing and retail sales, Kadenwood is the leading CBD brand on CVS and holds a sizeable market share. What is the story behind their growth and strategy that does not involve direct response marketing and social media? Listen to the conversation as Todd Davis, the former CEO of LifeLock and Executive Chairman of Kadenwood, discusses how they have grown the Kadenwood brand, their marketing strategies, and lessons so far. Show Notes

Connect With:

Todd Davis: Website // LinkedIn
The Rebrand Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scratching Arizona's $1B Geo-Based State Lottery -- Chris Rogers // Arizona Lottery

The Arizona Lottery has increased its revenue from $700 million to $1 billion in a short time. One of the products behind its revenue is the Arizona Adventure which has sold over 3 million tickets. What is driving these tremendous results for the lottery brand? How are they creating products that people love and creating campaigns that convert? Listen to the conversation as Chris Rogers, the Deputy Director, Marketing and Products at Arizona Lottery, discusses creating opportunities to win, giving back to local communities, and more. Show Notes

Connect With:

Chris Rogers: Website // LinkedIn // Twitter
The Rebrand Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Turning Nothing Into A $45 Million Lottery Game -- Chris Rogers // Arizona Lottery

When the Arizona Lottery first launched its fast-play game, it did not do so well for many different reasons. It had to decide to shut it down or revamp it. Fast forward a few years later, that same nothing game was turned around and has become a 45 million dollars generating game; what changed? How are they keeping customers engaged and extending their lifecycle? Find out more in this conversation as Chris Rogers, the Deputy Director, Marketing and Products at Arizona Lottery, discusses turning a failing product into a 45 million dollars generating one. Show Notes

Connect With:

Chris Rogers: Website // LinkedIn // Twitter
The Rebrand Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zynga's Battle To Defeat Tired Gamer Stereotypes -- Gabrielle Heyman // Zynga

Gaming is a stress-free zone where gamers are more receptive to ad messages and convert at a high level. Top brands like Maybelline are taking advantage, but many stereotypes are putting off so many brands. For one, there are more female than male mobile game players. Many mobile game players do not consider themselves gamers, so many brands miss the chance to add in-game ads to their media buying mix. Zynga is changing that narrative and opening up the space. Find out more in this conversation as Gabrielle Heyman, the Global Head of Brand Partnerships at Zynga, discusses how Zynga is defeating gamer stereotypes. Show Notes

Connect With:

Gabrielle Heyman: Website // LinkedIn
The Rebrand Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Maybelline Mascara's Hyper-Casual Game Strategy -- Gabrielle Heyman // Zynga

You've heard a lot about Netflix. You've heard a lot about advertising channels, but have you heard about these in-game ads? They're everywhere, but many media buyers miss the boat on potential mobile app gaming advertising opportunities. At the same time, other brands do things successfully in this space. What's in the world of in-game advertising, and how is Zynga helping brands take advantage? Find out more in this conversation as Gabrielle Heyman, the Global Head of Brand Partnerships at Zynga, discusses how Zynga is changing the ad world and how to leverage mobile games app advertising. Show Notes

Connect With:

Gabrielle Heyman: Website // LinkedIn
The Rebrand Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bringing Zico Coconut Water Mainstream -- James Tonkin // Healthy Brand Builders

The CPG space is super competitive, with minimal differentiation between brands, but that slight difference is often a game changer. Earning that brand and product differentiation starts with creating a functional product backed by excellent distribution. Assuming you've nailed down a functional product, how do you bring it to the mainstream in a highly competitive market as Zico Coconut Water did? Listen to the conversation as James Tonkin, the Founder and President Emeritus of Healthy Brand Builders discusses bringing Zico Coconut Water mainstream. Show Notes

Connect With:

James Tonkin: Website // LinkedIn // Twitter
The Rebrand Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why The World Loves Water From Fiji -- James Tonkin // Healthy Brand Builders

So many fantastic new products are coming into the CPG space, and many more categories, such as organic and natural ingredients in beverage drinks, are here to stay. One thing that is common among these outstanding brands is innovation. Fiji Water is one of the innovative brands in the CPG space everyone loves. What are their ingredients for success? Listen to the conversation as James Tonkin, the Founder and President Emeritus of Healthy Brand Builders, discusses why the world loves water from Fiji. Show Notes

Connect With:

James Tonkin: Website // LinkedIn // Twitter
The Rebrand Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Leveraging State Pride To Build A Fashion Brand -- Mike Spangenberg // State Forty Eight

There's so much competition in business today, but if you're authentic and people see that you're not in for a money grab, people gravitate toward your brand. That's how State Forty Eight has been leveraging its genuine love for Arizona to build a multi-million dollars fashion brand. It's a story you don't want to miss. Listen to the conversation as Mike Spangenberg, the CEO & Co-Founder of State Forty Eight, discusses how leveraging Arizona Pride has helped his clothing brand startup to early success. Show Notes

Connect With:

Mike Spangenberg: Website // LinkedIn
The Rebrand Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.