The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.
Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com
Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
There's a reason why mid, large, and super-large brands understand how to monetize their owned audience more. As social platforms push down the level of engagement and email open rates get lower and lower, finding ways to use technology to engage your existing loyal customers and convert fringe customers is critical. That's what web3 and minting tokens for gamification are promising. How do you get started? Listen to Matt Wurst, Co-Founder and CMO of Mint, as he discusses building simple brands from complicated topics such as web3 and minting tokens. Show Notes
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