The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.
Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com
Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
The Arizona Lottery has increased its revenue from $700 million to $1 billion in a short time. One of the products behind its revenue is the Arizona Adventure which has sold over 3 million tickets. What is driving these tremendous results for the lottery brand? How are they creating products that people love and creating campaigns that convert? Listen to the conversation as Chris Rogers, the Deputy Director, Marketing and Products at Arizona Lottery, discusses creating opportunities to win, giving back to local communities, and more. Show Notes
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