Knotch brings marketers to the mic for conversations about tying digital, demand, and growth marketing efforts to business outcomes and ROI.
In Pros & Content, Ellen Schwartze, Sr. Director of Demand Generation, sits down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host their fourth roundtable of brand leaders. In this discussion, our panelists discuss what has and what hasn't worked in regards to their responses to the COVID-19 crisis.
We hope you enjoy this roundtable. And we'd like to thank our guest panelists:
Joy Falotico (Ford)
Andrew Weir (Pernod Ricard)
Ross Martin (Known)
Lauren Weinberg (Square)
Reggie Walker (PwC)
Michael Lacorazza (Wells Fargo)
Raja Rajamannar (Mastercard)
Erika Serow (Bain)
Carla Hassan (Citi)
Tariq Hassan (Petco)
This episode was recorded on April 9, 2020