Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
When Amanda Brinkman joined Deluxe as Chief Brand & Communications Officer, she threw aside the traditional marketing playbook. Amanda knew content marketing would be the only way to open a dialogue with Deluxe and the small businesses they serve. She risked everything on producing and hosting a cinematic documentary series, Small Business Revolution.
Through Small Business Revolution, she's revitalized the main streets of four inspiring small towns, and just kicked off filming for season five. Through deep, personal storytelling, the show highlights integrity, innovation, and perseverance.
Amanda has inspired countless people to shop small and help rebuild American towns that are down, but not out. And, she's helped Deluxe remain true to the businesses they help on a daily basis. To truly succeed with content, you have to do more than talk about purpose, you have to drive action.
Check out more of Amanda Brinkman's amazing work here: https://www.amandakbrinkman.com/