Each season of exChange focuses on a specific topical disruption impacting event planners ability to create intentionally designed experiences in both virtual and in-person events. Industry veteran Nick Borelli of allseated interviews thought leaders, educators, and practitioners for their critical insights in order to prepare planners for what’s next. Disruption can be a powerful opportunity if you’re prepared. Consider this your prep course!
In this episode of the Exchange podcast, Nick has the pleasure to interview David Adler, the founder and chairman of BIZBash. David started his first media company, “Washington Dossier,” at the age of 21, a society magazine for the nation’s capital. He has also worked as the head of corporate communications for McMillan and Prime media, where he did all their event planning.
At BizBash, David was the initial director for the state department; he created tons of programs, including the American Chef Corps, raised $25 million for the eighth floor of the state department, which is a museum, and helped turn the objects of art into a curriculum for education. David says that the biggest lesson he learned from his experience in event planning was that innovation and ideas bring event planning to hybrid.
During the episode, we talk about hybrid, and we dive into how innovation and ideas will help you maximize your resources to improve experience and success in your events.
Episode Highlights:
[00:34] David Adler career back story
[03:23] The two sides of the event planning industry
[04:37] Skill sets that you need most in event planning
[06:53] The ultimate hybrid checklist for virtual and live events
[12:32] How to unlock hybrid experience by combining live and virtual experience
[15:39] How to scale intimacy and conversation in live events
[18:13] Applying hybrid in the right way
[21:10] How to digitalize human experience through technologies to create different event styles
[25:33] The deconstructing large events to drive impact and provide the right experience
[27:22] Optimizing the quality of your program to improve people’s experience
[30:11] The secret tools to educating and connecting with your audience
[33:26] Why Podcasting is the most intimate tool leverage that you can use to reach your audience
[35:08] How to use fiction to understand how people met and connect
[38:17] How to connect with David
[40:00] Ancillary content to amp your knowledge in hybrid event planning
Notable Quote:
- Life events are immediate trust accelerators, and once you meet someone in life events, you can do virtual events forever.
- Deconstructing your events into small groups will help design events to bring together people of the same feather.
- Having the right chef that connects the right people at the right dinner is critical in moving the antiques and driving conversation.
- The biggest skill in event planning is hosting, the art of hosting and facilitating an event.
- Intimacy and democratization go hand in hand; there is no hybrid without the two in place; just putting your event on camera is not hybrid.
Connect:
David Adler
Website: www.bizbash.com
Email: Dadler@bizbash.com
LinkedIn: David Adler
Nick Borelli
Email: exchange@allseated.com
LinkedIn: Nick Borelli
Twitter: Nick Borelli
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