Dahlia El Gazzar| Engaging Your Audience
In today’s episode of the exchange podcast, we are joined by Dahlia El Gazzar, a tech-therapist and events experience designer from Dahlia plus agency, which is a full marketing agency.
The existing business models that enabled organizations to use events for marketing, sales, and revenue creation must be redesigned to thrive in the changing market environment. Learning how to handle these disruptions to create intentionally designed experiences in virtual and in-person events is vital in planning better events.
Dahlia's company specializes in helping event professionals figure out what hybrid means for them. They also develop empowerment hubs for professionals by pushing them out of their comfort zone to care more about their branding, leads, productivity, and professional well-being to improve their event performance.
During the episode, Dehlia shares her vast knowledge and experience in hybrid and live events to provide you with powerful tools to plan your next event. She also talks about strategies that you can use to personalize attendees’ experience and increase hybrid engagement to remain relevant to your stakeholders.
In This Episode, You Will Learn:
[03:50] What planners need in the form of tools, education, and perception to achieve hybrid experience
[05;22] How to incorporate empathy in event-user experience design
[06:57] Reinventing your business model to leverage strategic advantages in event planning and experience
[09:40] What is hybrid and how to balance on-site and virtual events to provide hybrid value
[11:24] How to tailor your events to give your attendees a perfect experience
[15:32] Why planning everything internally is not an ideal process
[19:55] What to focus in designing content for new platforms to deliver value
[22:38] The winning sales and marketing perspectives in online and virtual events
[24:16] Embracing hybrid in the initial awareness of events to avoid stand by marketing
[28:40] How to connect with Dahlia
“Understand your event participants and personalize their experience during the event and not after.”- Dahlia El Gazzar.
“Empathy is needed now more than ever; everybody has something going on, and you have to be very cognitive of that.”- Dahlia El Gazzar.
“We have multiple tools out there, and the goal is not to use all of them, just get a baseline understanding and be a good chef in choosing the right ingredients for your success.” Nick Borelli.
“There is a lot of value in having marketers as designers from the beginning and not just add men.” Nick Borelli.
Dahlia El Gazzar
LinkedIn: Dahlia El Gazzar
Twitter: Dahlia El Gazzar
LinkedIn: Nick Borelli
Twitter: Nick Borelli