Are you AI SEO ready in 2026? Master digital asset acquisition and turn passion into profit for your business websites. We Don't PLAY!™ is your definitive blueprint for higher business asset acquisition through AI SEO, Technical SEO, Podcast SEO, Pinterest SEO business strategies, and actionable website marketing tactics.
Each episode delivers high-level interviews and actionable strategies. No fluff.
Topics we cover?
Podcast SEO & Monetization
Optimize show notes, titles, and episode metadata for Apple Podcasts, Spotify & Google to boost discoverability. Apply proven monetization tactics to convert audio plays into revenue.
Pinterest Marketing & SEO
Use Pinterest as a visual search engine with sales-focused pins, business tools, and trend-driven strategies to drive consistent organic traffic.
AI SEO & Marketing
Leverage ChatGPT, Claude, and AI-driven SEO for market intelligence, content automation, and competitive advantage in search rankings.
Technical & Local SEO
Master search engine marketing (SEM), site speed optimization, and local business advertising to improve global + local visibility and web traffic.
Email Monetization & List Building
Implement list-building tactics, email optimization, and beginner-friendly automation to turn subscribers into leads and maximize ROI.
Digital Marketing & Business Growth
Build a unified online presence via omnichannel marketing, branding, and startup-focused tactics—plus client acquisition strategies for multi-business owners.
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur and renowned expert in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization.
With graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA), Favour delivers real-world AI SEO strategies and tactics through solo deep-dives and interviews with top-tier industry leaders.
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🧠 Favour Obasi-ike Quick Links
Favour Obasi-ike, MBA, MS hosts a two-part live session from the Marketing Club on Clubhouse, joined by Brian (digital marketing), Liverpool (social media), Angelique (commercial lending startup), and others.
The conversation covers how to build product and service pages that rank on search engines, the three stages of buyer awareness (problem aware, solution aware, product aware), why 82% of websites worldwide are outdated, the four types of media (owned, paid, shared, earned), how Google Reviews impact rankings, and tools like Nudgify, Switchy.io, and SEMrush for building brand awareness online.
Key Takeaways
- Build from the ground up, not the roof down. Your website needs keyword-rich URL slugs, proper H1-H6 heading structure, and semantic keywords before any social media push.
- Three stages of buyer awareness drive every sale. Problem aware (they search Google), solution aware (they land on your page), product aware (they recognize your brand as the answer).
- 82% of 1.9 billion websites have not been updated in 6 months. Update your website daily to signal the algorithm that your business is active.
- Use the CNN model. Never give the full story on social media. Drive people to your website for the complete content, just like major news outlets do.
- Google Reviews are a major ranking factor. Keep them fresh, avoid all five-star reviews (looks moderated), and embed them on your site using tools like Nudgeify.
- Master the four types of media. Owned (your content), Paid (ads), Shared (social platforms), and Earned (press/features). Start with owned media and build toward earned.
Memorable Quotes
"You don't build a house from the roof down. You build from the ground up." — Favour [07:30]
"82% of 1.9 billion websites have not been updated in the last six months." — Favour [101:03]
"If CNN gave you the full story on Instagram, would you go to their website? No." — Favour [118:24]
"SEO is not a one-size-fits-all. It's not a cookie cutter machine." — Favour [71:17]
"The better the connection, the better the frequency. The better the frequency, the better the energy." — Favour [119:14]
FAQs
Should I focus on products or services for my website?
Both need dedicated keyword-rich pages. Each product or service should have its own page with text, video, images, pricing, and FAQ so search engines can index them individually.
How often should I update my website?
Daily if possible. Even once a week puts you ahead of the 82% of websites that go six months without an update. Every update signals the algorithm that your business is active.
What tools were recommended?
Nudgify (social proof popups), Switchy.io (UTM codes, link shortening, pixel tracking — $39 on AppSumo), SEMrush (keyword research), and Google Business Profile for reviews.
How do I build brand awareness from scratch?
Start with owned media on your website. Answer the questions your audience is searching for. Then distribute to social media, collect emails, and build toward earned media like press features.
Book SEO Services? Save These Quick Links for Later
>> Book SEO Services with Favour Obasi-ike
>> Visit Work and PLAY Entertainment website to learn about our digital marketing services
>> Join our exclusive SEO Marketing community
>> Read SEO Articles
>> Subscribe to the We Don't PLAY Podcast
>> Purchase Flaev Beatz Beats Online
>> Favour Obasi-ike Quick Links
>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link Here
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