Welcome to The We Don't PLAY!™ Best SEO Digital Marketing Tips - Successful Pinterest Business - Web Traffic Optimization Podcast, where you master monetization with digital asset acquisition from applying SEO 101 tactics to high-level optimization digital marketing marketing plans for best email marketing lead generation production, Artificial Intelligence (AI), Entrepreneurship, Pinterest business marketing, and building a thriving online operating business.
Stop playing small! Start making a market global impact. This is your ultimate audio marketing guide to growing an audience, scaling your business through business optimization, and building a powerful digital branding and media presence—without limits to growth.
Hosted by Favour Obasi-ike, MBA, MS, a specialist in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization, we break down real-world strategies with industry leaders. Get the tools and tactics, practical AI tips, and holistic coaching you need to monetize content, improve your website ranking, and execute a winning content marketing strategy.
In every episode, discover actionable insights on:
- Podcast SEO & SEO for podcasts: Make your show discoverable on Apple, Spotify, and Google.
- Pinterest Marketing & Pinterest SEO: Use Pinterest as a search engine to drive organic traffic.
- AI SEO, AI marketing, and using AI in SEO: Leverage AI strategies and AI market intelligence for search optimization.
- Technical SEO, Google SEO, and local SEO: Master search engine marketing and website optimization.
- Audio marketing & coaching audio: Convert content into a customer magnet and boost audio plays.
- Email monetization, email marketing strategy, and email list building: Turn subscribers into profit.
- Branding & marketing, digital marketing, and online branding: Holistic methods for a standout presence.
Subscribe at wedontplaypodcast.com for high-intelligent insights, authoritative interviews, and actionable steps to optimize your online presence and turn passion into profit.
Find us on Apple Podcasts, Spotify, Amazon Music, YouTube Music, iHeart, Pandora, Podcast Addict, Podchaser, and all major hosting platforms.
We feature a 590+ episode roster of international and local guests sharing unique branding and worldwide experiences. The show streams across 156+ countries!
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing tips, demystifying SEO, and providing SEO coaching, SEO services, and done-for-you SEO for businesses of all sizes.
What to Expect
Interviews with worldwide guests offering wide-ranging content to improve decision-making strategies, support asset acquisition, and drive profit optimization using search engine optimization (SEO).
Email info@playinc.online for business inquiries or podcast sponsorship opportunities.
Visit https://www.playinc.online to book SEO coaching or done-for-you services via a discovery call.
Go to our podcast website to subscribe, join our email list, and receive business marketing ideas, tips, tactics, strategies, and advice for faster digital marketing growth.
Thank you for listening. We deliver sentimental value weekly. Leave a review on Apple Podcasts, Spotify, iHeart, Pandora, or your favorite app.
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Why Does My Business Website Have No or Low Internet Traffic? (SEO Masterclass with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.
This Clubhouse LIVE! Audio Marketing Club discussion centers on common reasons why websites experience low or no traffic, primarily attributing it to lack of connection with search engines like Google Search Console. Favour emphasizes that a website is like a "house," requiring proper ownership and consistent engagement to appear in search results and gain visibility.
Sign up for our 4-Day LIVE! Marketing Workshop | Starting August 26-29, 2025 | Click this link here to sign up!
The conversation further explores the importance of transactional value on websites and the strategic use of platforms like Reddit, Wikipedia, YouTube, and Google for driving traffic, highlighting that owning your digital real estate is crucial for long-term business success with traditional and artificial intelligence search engines. Favour advises businesses to focus on strategy, consistency, and answering user queries through their website content to improve their online presence and conversion rates.
FAQS: Website Traffic | The Engine and The Fuel
Why does my website have low or no traffic?
The primary reason a website experiences low or no traffic is a lack of connection to search engines. Your website needs to be recognized and indexed by major search engines like Google (via Google Search Console), Bing (via Bing Webmasters Tools), Yandex, Ecosia, DuckDuckGo, and even AI search engines like ChatGPT and answer search engines like Alexa. Without this connection, your website is essentially invisible to people searching for information, products, or services that you offer. Think of your website as a car; without a battery (the connection to search engines), it won't run, no matter how good it looks.
How do search engines act as the "battery" for your website?
Search engines are the "battery" because they provide the power and connectivity needed for your website to be found. Just as a car needs an active battery to drive or a remote needs batteries to turn on a TV, a website needs to be connected to search engines to gain visibility and traffic. These platforms are the conduits through which potential visitors discover your content. If your website isn't indexed and recognized by these engines, it's like having a car without an engine – it exists, but it cannot function as intended to bring you where you need to go.
What is Google Search Console and why is its connection to my website crucial?
Google Search Console is Google's internet service provider for your website. It's the critical link that allows Google to understand and index your site's content. Connecting your website to Google Search Console is the first step in ensuring your site can be found by users through Google searches. Without this connection, Google cannot effectively "see" or "read" your website, making it difficult for your content to appear in search results. It's also vital for verifying ownership of your website, similar to holding the title deed to a car – you can't truly operate or sell something you don't legally own.
What does "domain authority" mean and how does it impact website traffic?
Domain authority is a measure of a website's credibility and trustworthiness in the eyes of search engines. A higher domain authority generally leads to better search engine rankings and more traffic. When you first launch a website, its domain authority is effectively zero. Consistently creating and updating high-quality content, building valuable backlinks, and ensuring your website is connected to search engines can gradually increase your domain authority. This is a long-term strategy; typically, a website gains about seven domain authority points per year with consistent effort. The higher your domain authority, the more Google trusts your site and the more likely it is to rank higher in search results.
Why is owning your website and its properties (like Google Search Console) so important for long-term success?
Owning your website and its associated properties, especially Google Search Console, is paramount because it grants you control and access to your digital real estate and traffic data. Without clear ownership (e.g., if a developer verifies Google Search Console under their account instead of yours), you risk losing control over your site's visibility, data, and future direction. This ownership ensures that the traffic and insights generated from your online efforts truly benefit your business, rather than contributing to platforms or entities you don't control. It's about building and owning assets, not just renting space.
How does content strategy, particularly answering specific questions, contribute to website traffic?
Creating targeted content, especially articles that directly answer frequently asked questions, is a highly effective way to gain traffic. When people search for specific information, they are looking for concise and direct answers. By structuring your content to provide these precise answers, you increase the likelihood of your website appearing in search results for relevant queries. This approach focuses on fulfilling user needs and providing immediate value, which search engines recognize and reward with better visibility. The more questions you answer well, the more traffic you'll attract.
What is "transactional value" in website content and why is it crucial for increasing traffic?
Transactional value in website content refers to anything that facilitates an exchange or provides a clear benefit, leading to an action, decision, or deeper engagement from the user. This isn't limited to direct sales; it also includes providing useful information that helps users make informed decisions, offering resources, or solving problems. Websites that consistently offer transactional value (whether it's through product reviews, how-to guides, educational content, or direct sales) are more likely to attract and retain traffic because users perceive them as useful and goal-oriented. Platforms like Reddit, Wikipedia, YouTube, and Amazon are highly cited by AI search engines because they all offer diverse forms of transactional value.
What are common mistakes businesses make that hinder website traffic, and what should they focus on instead?
Common mistakes include failing to connect to search engines, not owning their website's key properties (like Google Search Console), neglecting content creation and updates, and using landing pages when a full website is needed. Many businesses also fall into the trap of solely relying on social media platforms they don't own, instead of driving traffic back to their own website. To succeed, businesses should focus on strategic planning, consistent content creation, actively managing their website's SEO (Search Everywhere Optimization), understanding and utilizing their analytics, and ensuring their website offers clear transactional value. It's about building a digital asset that you control, rather than just participating in rented digital spaces.
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