Welcome to The We Don't PLAY!™ Best SEO Digital Marketing Tips - Successful Pinterest Business - Web Traffic Optimization Podcast, your definitive source for mastering monetization and digital asset acquisition. We provide a comprehensive blueprint, from foundational SEO 101 tactics to advanced high-level optimization within intricate digital marketing plans.
Discover the best email marketing strategies for superior lead generation production, and harness the power of Artificial Intelligence (AI), Entrepreneurship, and Pinterest Business marketing to build a thriving, revenue-generating online operating business.
Hosted by Favour Obasi-ike, MBA, MS, a renowned expert in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization (SEO), this podcast delivers real-world SEO strategies and SEO tactics through interviews with top-tier industry leaders. Gain access to the essential SEO tools, practical AI tips, and holistic coaching required to effectively monetize content, significantly improve your website ranking, and execute a dominant content marketing strategy and winning content marketing strategy.
In every episode, unlock actionable insights on:
- Podcast SEO & SEO for podcasts: Implement SEO best practices to make your show highly discoverable on Apple Podcasts, Spotify, and Google.
- Pinterest Marketing & Pinterest SEO: Leverage Pinterest as a search engine to execute successful Pinterest sales tactics and generate consistent organic traffic and website traffic.
- AI SEO, AI marketing, and using AI in SEO: Apply cutting-edge AI strategies and AI market intelligence for superior search optimization and AI-driven SEO.
- Technical SEO, Google SEO, and local SEO: Master search engine marketing (SEM), website optimization, and web optimization to enhance your search engine visibility.
- Audio marketing & coaching audio: Transform your content into a powerful customer magnet to increase audio play and support brand building with podcasting.
- Email monetization, email marketing strategy, and email list building: Learn email marketing for beginners and email marketing for local businesses to turn subscribers into profit.
- Branding & marketing, digital marketing, and online branding: Develop a standout presence with holistic methods for digital branding and digital success.
Subscribe at wedontplaypodcast.com for high-intelligent insights, authoritative interviews, and actionable steps to optimize your online presence and turn passion into profit. Find us on Apple Podcasts, Spotify, Amazon Music, YouTube Music, iHeart, Pandora, Podcast Addict, Podchaser, and all major hosting platforms.
We feature a 590+ episode roster of international and local guests sharing unique branding and worldwide experiences, streaming across 156+ countries!
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing SEO tips, demystifying SEO, and providing SEO coaching, professional SEO services, and done-for-you SEO for businesses of all sizes—including specialized SEO for restaurants and local SEO marketing.
What to Expect?
Interviews with worldwide guests offering wide-ranging content to improve decision-making strategies, support asset acquisition, and drive profit optimization and business growth using effective search engine optimization (SEO) and SEO strategies for businesses.
Need Done-for-You SEO Services or SEO Coaching Services?
Email info@playinc.online for business inquiries or podcast sponsorship opportunities.
Visit https://www.playinc.online to book SEO coaching or done-for-you services via a discovery call. Go to our podcast website to subscribe, join our email list, and receive endless business marketing ideas, tips, tactics, strategies, and advice for faster digital marketing growth.
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Thank you for listening. We deliver sentimental value weekly.
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Shopify SEO Vs WordPress SEO Masterclass for eCommerce Optimization with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.
Unlock the secrets of eCommerce optimization with Favour Obasi-ike! In this episode, we dive deep into the ultimate showdown: Shopify SEO vs WordPress SEO. Whether you're focused on local marketing strategies or scaling nationally, understanding which platform fuels your marketing success is crucial. Discover proven SEO tactics for website optimization, from image compression and technical SEO to content marketing strategy that drives organic traffic.
We break down the critical SEO strategies for both platforms—learn why WordPress demands consistent maintenance and plugin updates, while Shopify offers a simpler, lower-maintenance backend for asset acquisition and product monetization. Get actionable AI tips on audio marketing, email marketing strategy, and how to monetize your email list effectively.
This is a masterclass in search engine optimization that moves beyond basic SEO tips to cover branding strategy, market intelligence, and measuring ROI. Learn how to create a successful marketing plan that turns your website into a high-converting asset. Don't miss these essential marketing fundamentals for business optimization and digital success.
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Next Steps for Digital Marketing + SEO Services:
>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike
>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.
>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!
>> Join our exclusive SEO Marketing community
>> Read SEO Articles
>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike
>> Subscribe to the We Don't PLAY Podcast
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Key Episode Topics:
- Shopify vs WordPress: Platform choice for selling products vs selling services.
- SEO Optimization: Image file naming, alt text, and site speed fundamentals.
- Content Strategy: How to use audio and blog content for audience building.
- Website Maintenance: The non-negotiable tactics to avoid critical errors.
- AI Marketing: Leveraging AI strategies for search engine dominance and brand mentions.
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Recommended Use Cases
• For Selling Products (especially for beginners): Shopify is the primary recommendation.
◦ Its backend is designed for intuitive product management, including variations, colors, SEO metadata, HTML formatting in descriptions, and sales channel management (Facebook, Instagram, TikTok) all in one interface.
◦ It is ideal for businesses that want a simple, workable solution to log in, manage products, and minimize technical overhead.
• For Selling Services: WordPress is generally recommended.
◦ It provides superior aesthetic control to create a professional-looking service-based website.
◦ A significant portion of the web (43%), including government, medical, and educational institutions, is built on WordPress, attesting to its robustness for non-product-centric sites.
• For Scalability & SKU Volume: The discussion presents a nuanced view.
◦ One participant suggests WordPress is a great alternative for businesses with under 25-50 SKUs.
◦ The same participant suggests Shopify may be preferable for those with more complex needs or over 100 SKUs, though it can get "hairy" with very high volumes.
◦ However, it's noted that major corporations like Gym Shark and Mattel use Shopify for thousands of SKUs, indicating it can be scaled effectively, likely with significant custom development.
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Critical E-commerce Optimization & SEO Strategies
Regardless of the platform, specific SEO and optimization tactics are essential for attracting traffic and driving sales. A website's success is determined not just by how it looks, but "how it operates."
Foundational SEO: Images and Site Speed
• Website Speed: A fast-loading website is paramount for user experience across all devices (desktop, mobile, tablet).
• Image Compression: Before uploading, all images should be compressed using a tool like compressor.io. Large image files significantly slow down page load times.
◦ An example was given: 50 products, each with 5 variations and a 5MB image size, quickly compounds into a massive data load that cripples site speed (5MB x 5 variations x 50 products).
• Image File Naming: File names must be descriptive and keyword-rich. A file named red-cotton-socks.jpg provides algorithmic context, whereas photo-123.jpeg has "no context... no value... no search traffic."
• Alternative Text (Alt Text): SEO-optimized alt text is crucial. It describes the image for screen readers (improving accessibility) and for search engines, providing additional contextual relevance for keywords.
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Content as a Cornerstone of Attraction
The primary method for optimizing a site and attracting visitors is to create high-value content.
• The Visitor Journey: The goal is to convert visitors into readers, then into "clickers," and finally into "action takers."
• Pre-Purchase Content Strategy: For a startup or a new product launch (e.g., a membership program), the strategy should focus on building infrastructure and anticipation.
◦ Create content that educates the audience on the program before it launches.
◦ Examples include offering a quiz, a survey, a checklist, or an onboarding guide in exchange for an email signup.
• Multi-Format Content: A powerful strategy involves creating content in multiple formats.
◦ Record a podcast discussing a topic, then transcribe it into a full blog post.
◦ This provides two links and two formats (audio and text) on the same topic, doubling the online footprint. Over two and a half months, this can result in 20 distinct pieces of information online.
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The Evolution of Search: From Ranking to Brand Mentions
The traditional concept of "ranking" on Google is becoming outdated.
• Google recently removed pagination parameters (the num=100 parameter), making it harder to appear on subsequent search pages and limiting how AI servers scrape data.
• The new paradigm is to focus on earning brand mentions on AI platforms like ChatGPT.
• This is achieved by providing comprehensive, evidence-backed content in multiple formats (text, audio, video). A competitor with a blog, podcast, and video on a topic will have a significant advantage over one with just a blog.
Tune in for more of these search engine marketing insights and start monetizing your Shopify SEO or WordPress SEO efforts today.
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