Welcome to The We Don't PLAY!™ Best SEO Digital Marketing Tactics (Tips) - Successful Pinterest Business - Web Traffic Optimization Podcast, your definitive source for mastering monetization and digital asset acquisition. We provide a comprehensive blueprint, from foundational Technical SEO 101 tactics to advanced high-level optimization within intricate digital marketing plans.
Discover the best email marketing strategies for superior lead generation production, and harness the power of Artificial Intelligence (AI), Entrepreneurship, and Pinterest Business marketing to build a thriving, revenue-generating online operating business.
Hosted by Favour Obasi-ike, MBA, MS, a renowned expert in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization (SEO), this podcast delivers real-world SEO strategies and SEO tactics through interviews with top-tier industry leaders. Gain access to the essential SEO tools, practical AI tips, and holistic business coaching required to effectively monetize content, significantly improve your website ranking, and execute a dominant content marketing strategy and winning content marketing strategy.
In every episode, unlock actionable insights on:
- Podcast SEO & SEO for podcasts: Implement SEO best practices to make your show highly discoverable on Apple Podcasts, Spotify, and Google.
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- Technical SEO, Google SEO, and local SEO: Master search engine marketing (SEM), website optimization, and web optimization to enhance your search engine visibility.
- Audio marketing & coaching audio: Transform your content into a powerful customer magnet to increase audio play and support brand building with podcasting.
- Email monetization, email marketing strategy, and email list building: Learn email marketing for beginners and email marketing for local businesses to turn subscribers into profit.
- Branding & marketing, digital marketing, and online branding: Develop a standout presence with holistic methods for digital branding and digital success.
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We feature a 600+ episode roster of international and local guests sharing unique branding and worldwide experiences, streaming across 156+ countries!
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing SEO tips, demystifying SEO, and providing SEO coaching, professional SEO services, and done-for-you SEO for businesses of all sizes—including specialized SEO for restaurants and local SEO marketing.
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This podcast features Cameron Richards, LMT and Faiza Tahir of Somatic Massage Therapy and Spa. The central theme is a therapeutic and educational approach to skincare that extends beyond traditional spa facials.
Faiza Tahir, an Esthetician with 13 years of experience, specializes in a holistic methodology, combining advanced in-office treatments with client education and at-home care. A core offering is the Face Reality "Acne Boot Camp," a 100-day program designed to clear acne through bi-weekly treatments and a dedicated product regimen.
The spa's philosophy emphasizes treating the skin from both the inside and outside, using modern modalities like LED light therapy and providing clients with a deep understanding of product ingredients and proper skin maintenance. The overall client experience is designed to be efficient, with 50-minute sessions and no downtime, aiming to produce tangible results and a feeling of rejuvenation.
Business and Contact Information
You can connect with Somatic Massage Therapy and Spa through multiple channels for information or to book a free consultation.
• Business Name: Somatic Massage Therapy and Spa
• Location: 113 Jericho Turnpike, Floral Park, NY (on the border of western Queens and eastern Nassau County)
• Website: somaticmassagepc.com
• Phone (Call): 516-686-9557
◦ Fisa's Direct Extension: 7
• Phone (Text): 516-447-4373
• Booking: Can be done online via somaticmassagepc.com/book-appointment or by calling in.
• Remote Consultation: Prospective clients can text a picture of their skin concern for an initial assessment from Fisa.
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Key Personnel and Expertise
Faiza Tahir, Esthetician
• Experience: 13 years in the aesthetics industry.
• Education: Licensed through the New York Institute of Beauty (NYIB).
• Certifications: Acne certified by Face Reality.
• Dual Expertise: Holds experience working in both day spas and medical spas, giving her proficiency in both "relaxing facials" and "clinical graded facials."
• Role: Serves as the Master Esthetician at Somatic Massage Therapy and Spa, performing all facials, peels, and skincare treatments. She is driven by a passion to "make a difference in the skins."
Cameron Richards, Licensed Massage Therapist
• Role: As a licensed massage therapist, Cameron highlights the critical need for skincare education, which he personally received from Faiza
• Perspective: He emphasizes that the average consumer often lacks the knowledge to select appropriate skincare products, potentially causing more harm than good. He notes, "...if I don't know much imagine the average person out there who just walks into a Target Walgreens and just pick up anything off the shelf because they think it's going to work and they end up doing more harm."
• Focus on Education: Cameron ensures that education is a key component of the client experience at the spa, particularly for men who may not be aware of proper skin cleansing and exfoliation techniques post-shaving.
Core Skincare Philosophy
Therapeutic Treatments over Standard Facials
Faiza distinguishes the spa's services from conventional facials, framing them as targeted treatments.
• Quote: "These are not only facials. These are therapeutical treatments we do. We do not use the word treatment at this spa, but these are the therapeutical... facial for them."
• Day Spa vs. Med Spa: Fisa clarifies that while med spa products contain highly "active" ingredients used under a doctor's supervision, the spa's professional-grade products are highly effective and bring about significant changes in the skin.
A Holistic "Inside and Out" Approach
The treatment philosophy is comprehensive, addressing skin health from multiple angles.
• External Healing: In-office treatments focus on healing the skin from the outside using professional products and modalities.
• Internal Healing: Clients are provided with products, such as vitamins from the Face Reality line, to promote healing from within.
• Hydration: The importance of hydration, both oral and topical, is stressed for all skin types, including acne-prone and mature skin.
Specialized Acne Treatment Program: The Face Reality Boot Camp
A cornerstone of the spa's offerings is a structured, results-oriented program for acne clients.
• Objective: To clear the client's skin within 100 days (approximately 3 months).
• Process:
1. Free Consultation: The process begins with a skin analysis and a thorough review of the client's current home care products and their ingredients.
2. Bi-Weekly Treatments: Clients come in every two weeks for in-office procedures.
3. Dedicated Home Care: Clients are instructed to use Face Reality products at home, which Fisa describes as "amazing" and working "like a magic."
• Results Timeline: Clients typically begin to see a noticeable difference in their skin after just three weeks of consistent in-office treatments and home care.
The Client Journey and Treatment Experience
Consultation and In-Office Procedure
• Initial Step: The client journey starts with a free consultation to analyze the skin and educate the client about products that may be exacerbating their condition.
• Treatment Duration: The in-office session is efficient, lasting approximately 50 minutes.
• Treatment Steps: A standard session includes cleansing, exfoliation, extractions, and calming the acne.
• Client Feedback: Following a treatment, clients report a distinct sensation of freshness. Fisa notes, "Most of my client... they tell me... we are feeling that our skin is breathing now." This is attributed to clearing clogged pores, allowing oxygen to penetrate the skin.
Post-Treatment and Downtime
• No Downtime: Clients can immediately return to their daily activities.
• Minor Side Effects: There may be slight edema (swelling) or redness for 20 minutes to one hour following extractions, but this subsides quickly.
Available Technologies and Targeted Concerns
Somatic Massage Therapy and Spa is equipped with modern modalities to address a variety of skin concerns.
Technology / Treatment Purpose
Saluma LED Light Therapy
Utilizes different light wavelengths to treat skin.
Red Light
Used to calm down active acne.
Blue Light
Also used for acne treatment.
Chemical Peels
Used to treat post-inflammatory hyperpigmentation (PIH) and other concerns.
Nano Infusion
A procedure to enhance product penetration and skin health.
Referrals
Clients can be taken to a partner med spa for Micro-needling and PRP.
Primary concerns addressed include:
• Active Acne
• Post-Inflammatory Hyperpigmentation (PIH)
• Melasma (lightening and management)
• Anti-Aging
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