Welcome to The We Don't PLAY!™ Best SEO Digital Marketing Tactics (Tips) - Successful Pinterest Business - Web Traffic Optimization Podcast, your definitive source for mastering monetization and digital asset acquisition. We provide a comprehensive blueprint, from foundational Technical SEO 101 tactics to advanced high-level optimization within intricate digital marketing plans.
Discover the best email marketing strategies for superior lead generation production, and harness the power of Artificial Intelligence (AI), Entrepreneurship, and Pinterest Business marketing to build a thriving, revenue-generating online operating business.
Hosted by Favour Obasi-ike, MBA, MS, a renowned expert in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization (SEO), this podcast delivers real-world SEO strategies and SEO tactics through interviews with top-tier industry leaders. Gain access to the essential SEO tools, practical AI tips, and holistic business coaching required to effectively monetize content, significantly improve your website ranking, and execute a dominant content marketing strategy and winning content marketing strategy.
In every episode, unlock actionable insights on:
- Podcast SEO & SEO for podcasts: Implement SEO best practices to make your show highly discoverable on Apple Podcasts, Spotify, and Google.
- Pinterest Marketing & Pinterest SEO: Leverage Pinterest as a search engine to execute successful Pinterest sales tactics and generate consistent organic traffic and website traffic.
- AI SEO, AI marketing, and using AI in SEO: Apply cutting-edge AI strategies and AI market intelligence for superior search optimization and AI-driven SEO.
- Technical SEO, Google SEO, and local SEO: Master search engine marketing (SEM), website optimization, and web optimization to enhance your search engine visibility.
- Audio marketing & coaching audio: Transform your content into a powerful customer magnet to increase audio play and support brand building with podcasting.
- Email monetization, email marketing strategy, and email list building: Learn email marketing for beginners and email marketing for local businesses to turn subscribers into profit.
- Branding & marketing, digital marketing, and online branding: Develop a standout presence with holistic methods for digital branding and digital success.
Subscribe at wedontplaypodcast.com for high-intelligent insights, authoritative interviews, and actionable steps to optimize your online presence and turn passion into profit. Find us on Apple Podcasts, Spotify, Amazon Music, YouTube Music, iHeart, Pandora, Podcast Addict, Podchaser, and all major hosting platforms.
We feature a 600+ episode roster of international and local guests sharing unique branding and worldwide experiences, streaming across 156+ countries!
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing SEO tips, demystifying SEO, and providing SEO coaching, professional SEO services, and done-for-you SEO for businesses of all sizes—including specialized SEO for restaurants and local SEO marketing.
What to Expect?
Interviews with worldwide guests offering wide-ranging content to improve decision-making strategies, support asset acquisition, and drive profit optimization and business growth using effective search engine optimization (SEO) and SEO strategies for businesses.
Need Done-for-You SEO Services or SEO Coaching Services?
Visit https://www.playinc.online to schedule SEO coaching or done-for-you services via a discovery call. Go to our podcast website to subscribe, join our email list, and receive endless business marketing ideas, tips, tactics, strategies, and advice for faster digital marketing growth.
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Favour Obasi-ike, MBA, MS introduces this episode reframes “monetization” as a value exchange, built on the core truth that “there's no conversion that started without a conversation.” It presents a strategic model where financial returns are the natural result of building trust through dialogue. Applying this specifically to regional businesses, the discussion outlines strategic podcasting techniques to improve search engine visibility and drive revenue.
The key tactic is the deliberate use of geographic keywords within episode titles, scripts, and author fields to dominate local search results. By treating a podcast as permanent intellectual property rather than just a marketing tool, businesses create a lasting reference point that validates their brand through expert conversations, building consumer trust and market authority.
This value-exchange model is powered by converting listener attention into growth through methods like pre-roll ads, affiliate partnerships, and private subscriptions. Furthermore, the speaker advises using analytics to identify high-performing locations, allowing businesses to refine their content and promotional strategies for specific audiences. Ultimately, consistent, helpful audio content serves as the foundational engine for long-term customer loyalty, where monetization is the direct outcome of the deep relationships built through strategic, SEO-focused conversations.
Key Takeaways: Actionable Insights
• Local First, Regional Second: Even international brands are local to someone. The foundational strategy is to dominate your immediate search radius (5-25 miles) by embedding location-specific keywords—such as city, state, province, or zip code—directly into your podcast titles, spoken content, and show notes. This ensures you are discoverable by the customers actively searching for services in your specific operational areas.
• Conversation Before Conversion: The speaker's primary argument is that trust is the essential precursor to any transaction. A podcast's main function should be to initiate meaningful conversations and consistently answer customer questions. This process naturally builds the credibility and trust required to guide a listener toward becoming a loyal customer, making the "sale" a frictionless conclusion to a relationship, not a high-pressure pitch.
• Podcast as an Intellectual Property Asset: Your podcast should be treated as a core business asset, on par with your domain name or email list. It functions as a permanent, searchable "place of reference" that validates your expertise and builds long-term equity. As the speaker notes, a successful podcast creates listenership, authorship, and readership—"it's a lot of ship sailing"—that expands into partnerships and affiliate relationships.
• Give Them What They Want, Then What They Need: This two-step engagement strategy is crucial for audience growth and retention. The speaker reveals their strategic thinking: "Give them what they need first, right? Let me actually put it this way. Give them what they want and then give them what they need." First, attract new listeners with content that answers what they want (their direct search queries). Then, build loyalty and authority by providing the deeper, more valuable content they truly need.
Concluding Transition
With these foundational principles established, the episode transitions into the specific, tactical SEO strategies that bring this value-driven approach to life.
Need to Book An SEO Discovery Call for Advertising or Marketing Services?
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Timestamped Segments
• [00:00:00] Introduction: Why Regional Businesses Need Podcast SEO
◦ Favour outlines the opportunity for regional businesses to build trust, loyalty, and brand awareness through location-focused content.
• [00:05:15] The Core Strategy: Hyper-Local Targeting
◦ Details on how to use specific city, state, and province names in episode titles and spoken scripts to attract local search traffic.
• [00:09:30] Redefining Monetization: Trust and Conversation
◦ Favour argues that monetization is an outcome of trust, which is built through valuable conversations, not direct sales pitches.
• [00:14:00] Tactical Content Planning
◦ Keyword Strategy: How to build content around core business keywords (e.g., "cooking") and then niche down into specifics ("vegan cooking," "pressure cooking").
◦ FAQ Episodes: The strategy of creating dedicated FAQ episodes for each business location to address unique regional customer questions.
◦ The "Album Drop" Strategy: An explanation of releasing all location-specific FAQ episodes simultaneously to maximize reach and impact.
• [00:21:45] Advanced SEO & Platform Tactics
◦ Author Name Optimization: How to structure the podcast's "author" field to include business locations (e.g., "My Restaurant | Seattle | Honolulu | Las Vegas").
◦ The Power of Voice: Imagine listening to your brand's CEO sending a message directly to you, "documenting their journey with you on live mode" - this tactic creates a permanent "reference point" that builds unparalleled trust.
• [00:28:10] The Podcast as a Business Asset
◦ Positioning the podcast as a core piece of intellectual property that builds listenership, authorship, partnerships, and affiliate relationships.
• [00:32:00] Monetization Mechanics Explained
◦ A breakdown of ad formats like pre-rolls, mid-rolls, and post-rolls, comparing them to YouTube's ad model.
◦ Discussion on building private, subscription-based podcasts for premium content.
• [00:41:00] Live Q&A: Getting Started with Podcasting (with Kelcey)
◦ A new podcaster asks for advice on where to start with her faith-based podcast and monetization.
• [00:55:30] Core Digital Assets: Domain & Email List
◦ The speaker emphasizes that your domain and email list are critical assets, using the analogy: "Just like you have an address and a mail box is the same way you have a website and a mailbox."
• [01:05:00] Closing Remarks and Call to Action
◦ Favour summarizes the key points and directs listeners to connect for a free audit.
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