Welcome to The We Don't PLAY!™ Best SEO Digital Marketing Tactics (Tips) - Successful Pinterest Business - Web Traffic Optimization Podcast, your definitive source for mastering monetization and digital asset acquisition. We provide a comprehensive blueprint, from foundational SEO 101 tactics to advanced high-level optimization within intricate digital marketing plans.
Discover the best email marketing strategies for superior lead generation production, and harness the power of Artificial Intelligence (AI), Entrepreneurship, and Pinterest Business marketing to build a thriving, revenue-generating online operating business.
Hosted by Favour Obasi-ike, MBA, MS, a renowned expert in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization (SEO), this podcast delivers real-world SEO strategies and SEO tactics through interviews with top-tier industry leaders. Gain access to the essential SEO tools, practical AI tips, and holistic business coaching required to effectively monetize content, significantly improve your website ranking, and execute a dominant content marketing strategy and winning content marketing strategy.
In every episode, unlock actionable insights on:
- Podcast SEO & SEO for podcasts: Implement SEO best practices to make your show highly discoverable on Apple Podcasts, Spotify, and Google.
- Pinterest Marketing & Pinterest SEO: Leverage Pinterest as a search engine to execute successful Pinterest sales tactics and generate consistent organic traffic and website traffic.
- AI SEO, AI marketing, and using AI in SEO: Apply cutting-edge AI strategies and AI market intelligence for superior search optimization and AI-driven SEO.
- Technical SEO, Google SEO, and local SEO: Master search engine marketing (SEM), website optimization, and web optimization to enhance your search engine visibility.
- Audio marketing & coaching audio: Transform your content into a powerful customer magnet to increase audio play and support brand building with podcasting.
- Email monetization, email marketing strategy, and email list building: Learn email marketing for beginners and email marketing for local businesses to turn subscribers into profit.
- Branding & marketing, digital marketing, and online branding: Develop a standout presence with holistic methods for digital branding and digital success.
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We feature a 590+ episode roster of international and local guests sharing unique branding and worldwide experiences, streaming across 156+ countries!
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing SEO tips, demystifying SEO, and providing SEO coaching, professional SEO services, and done-for-you SEO for businesses of all sizes—including specialized SEO for restaurants and local SEO marketing.
What to Expect?
Interviews with worldwide guests offering wide-ranging content to improve decision-making strategies, support asset acquisition, and drive profit optimization and business growth using effective search engine optimization (SEO) and SEO strategies for businesses.
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This episode by Favour Obasi-ike, MBA, MS discusses measuring the return on investment (ROI) of search engine optimization (SEO) efforts.
I emphasize the importance of consistent content creation, highlighting on-page, off-page, and technical SEO factors.
Effective email marketing is presented as a crucial complement to SEO for driving leads and sales.
I provide real-world examples and suggests using analytics tools to track progress and optimize strategies. Ultimately, the focus is on connecting with the target audience through valuable content and targeted marketing.
FAQ: Measuring ROI of SEO Efforts
What is ROI in the context of SEO, and why is it important to measure?
ROI (Return on Investment) in SEO refers to the measure of how much benefit (usually profit or value) you gain from the resources you invest in search engine optimization. Measuring ROI is critical to understand if your SEO efforts are effective, whether your investment of time and money is yielding results, and where adjustments need to be made. Without measuring ROI, you're essentially doing SEO "for the sake of doing it" and potentially wasting resources without reaching your business goals.
How does consistent content creation influence SEO ROI, and what should be considered when producing content?
Consistent content creation is essential for long-term SEO success and ROI. The more pages and valuable information you publish, the more chances you have to appear in search results. When producing content, you should consider both the user and search engine needs. Content should be relevant, address user queries, be presented engagingly (e.g. with statistics, infographics, videos), and consider when your audience is most likely to be receptive to it (e.g., time of day). The quantity and quality of content directly impact your ability to reach your target audience.
What other tools can help with understanding user behavior and how can they be used to improve SEO ROI?
Several tools can aid in understanding user behavior and optimizing your site's performance, contributing to better ROI. Some key tools include: Google Search Console to monitor your site's performance in Google search, Google Analytics to analyze traffic and user behavior on your website, other analytics platforms like Matomo Analytics, heat maps like Crazy Egg to see where users click and scroll on your pages and Google Lighthouse to evaluate site speed. Using data from these tools allows you to find underperforming content, track how users interact with your website, and make informed improvements to enhance both user experience and SEO ranking.
When starting SEO efforts from scratch, what's a practical way to begin measuring and optimizing? When beginning SEO from scratch, start by identifying the keywords that people are using for your content or service. Then create content that specifically answers those questions. Go beyond flat answers by including statistics, infographics, videos, FAQs, and case studies. Then take note of how much content you created last year, compared to this year. With more content you will attract more traffic. With more traffic, you can see how people are finding your site, where they are clicking and how they are using the page, and use this data to optimize for long term growth.
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