Are you AI SEO ready in 2026? Master digital asset acquisition and turn passion into profit for your business websites. We Don't PLAY!™ is your definitive blueprint for higher business asset acquisition through AI SEO, Technical SEO, Podcast SEO, Pinterest SEO business strategies, and actionable website marketing tactics.
Each episode delivers high-level interviews and actionable strategies. No fluff.
Topics we cover?
Podcast SEO & Monetization
Optimize show notes, titles, and episode metadata for Apple Podcasts, Spotify & Google to boost discoverability. Apply proven monetization tactics to convert audio plays into revenue.
Pinterest Marketing & SEO
Use Pinterest as a visual search engine with sales-focused pins, business tools, and trend-driven strategies to drive consistent organic traffic.
AI SEO & Marketing
Leverage ChatGPT, Claude, and AI-driven SEO for market intelligence, content automation, and competitive advantage in search rankings.
Technical & Local SEO
Master search engine marketing (SEM), site speed optimization, and local business advertising to improve global + local visibility and web traffic.
Email Monetization & List Building
Implement list-building tactics, email optimization, and beginner-friendly automation to turn subscribers into leads and maximize ROI.
Digital Marketing & Business Growth
Build a unified online presence via omnichannel marketing, branding, and startup-focused tactics—plus client acquisition strategies for multi-business owners.
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur and renowned expert in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization.
With graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA), Favour delivers real-world AI SEO strategies and tactics through solo deep-dives and interviews with top-tier industry leaders.
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🧠 Favour Obasi-ike Quick Links
Favour Obasi-ike, MBA, MS hosts a two-part deep dive on email marketing and CRM platforms from the Marketing Club on Clubhouse, joined by Alex (HubSpot, agency owner), Sandra (MailerLite, digital products coach), and David (Flodesk, just starting out).
The conversation spans why four out of five marketers prefer email over social media, how a single font size change drove a 73.7% open rate,
Flodesk's Magic Links and auto-segmentation features (Read on G2 Reviews), subject line testing with CapitalizeMyTitle.com, deliverability testing with mail-tester.com, the "send fewer emails, get higher clicks" strategy, and the critical difference between first-party and second-party data.
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Key Takeaways
- Font size 16 is the email sweet spot. Favour moved from 12/14 to 16 and hit a 73.7% open rate and 68.9% click rate — his highest ever.
- Send fewer, better emails. Cutting from 16 emails/month to 4 increased click rates from 3.5% to 17.9% over three months.
- For every $1 spent on email marketing, expect $42 back in impact across traffic, connections, and conversions.
- Flodesk Magic Links auto-segment subscribers based on what they click, eliminating manual workflow creation.
- Test deliverability before sending. Use InboxBooster.com to check inbox placement across Gmail, Outlook, Yahoo, and AOL. A Wikipedia link triggered spam in Favour's test.
- Use CapitalizeMyTitle.com to score subject lines on readability, SEO, and sentiment. Score green on all three before sending.
Memorable Quotes
"Four out of five marketers say they would rather give up social media marketing than email marketing." — Favour [03:10, Pt.1]
"It's not just what you say. It's how you say things, and how it's layered." — Favour [13:05, Pt.1]
"The content you send to your audience is more important than what platform you use." — Sandra [31:18, Pt.2]
"Email marketing is like an animal in itself. It's not just about sending email. It's about analyzing the data." — Sandra [29:41, Pt.2]
"We divided our time in half and got more impact. From 16 emails in May to 4 in August — 15% increase in click rates." — Favour [52:00, Pt.2]
FAQs
Q: Which CRM platform does Favour recommend?
Flodesk. He has used it since 2019 (beta). It partners with Amazon SES for high deliverability, costs $19/month for unlimited subscribers, and offers Magic Links for auto-segmentation.
Q: What other platforms were discussed?
Alex uses HubSpot (B2B agency), Sandra uses MailerLite (small list, digital products), Melo uses MailChimp, and Ty uses Klaviyo. Each fits different business needs and budgets.
Q: How do I improve my email open rate?
Increase font size to 16, test subject lines on CapitalizeMyTitle.com, test deliverability on mail-tester.com, and segment your list so every email is relevant to the recipient.
Q: How often should I send emails?
Quality over quantity. Favour cut from 16/month to 4/month and saw click rates jump from 3.5% to 17.9%. Send fewer emails with more substance.
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