Welcome to The We Don't PLAY™ Podcast, where you master monetization with digital asset acquisition from applying SEO 101 tactics to high-level optimization digital marketing marketing plans for best email marketing lead generation production, Artificial Intelligence (AI), Entrepreneurship, Pinterest business marketing, and building a thriving online operating business.
Stop playing small! Start making a market global impact. This is your ultimate audio marketing guide to growing an audience, scaling your business through business optimization, and building a powerful digital branding and media presence—without limits to growth.
Hosted by Favour Obasi-ike, MBA, MS, a specialist in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization, we break down real-world strategies with industry leaders. Get the tools and tactics, practical AI tips, and holistic coaching you need to monetize content, improve your website ranking, and execute a winning content marketing strategy.
In every episode, discover actionable insights on:
- Podcast SEO & SEO for podcasts: Make your show discoverable on Apple, Spotify, and Google.
- Pinterest Marketing & Pinterest SEO: Use Pinterest as a search engine to drive organic traffic.
- AI SEO, AI marketing, and using AI in SEO: Leverage AI strategies and AI market intelligence for search optimization.
- Technical SEO, Google SEO, and local SEO: Master search engine marketing and website optimization.
- Audio marketing & coaching audio: Convert content into a customer magnet and boost audio plays.
- Email monetization, email marketing strategy, and email list building: Turn subscribers into profit.
- Branding & marketing, digital marketing, and online branding: Holistic methods for a standout presence.
Subscribe at wedontplaypodcast.com for high-intelligent insights, authoritative interviews, and actionable steps to optimize your online presence and turn passion into profit.
Find us on Apple Podcasts, Spotify, Amazon Music, YouTube Music, iHeart, Pandora, Podcast Addict, Podchaser, and all major hosting platforms.
We feature a 570+ episode roster of international and local guests sharing unique branding and worldwide experiences. The show streams across 155+ countries!
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing tips, demystifying SEO, and providing SEO coaching, SEO services, and done-for-you SEO for businesses of all sizes.
What to Expect
Interviews with worldwide guests offering wide-ranging content to improve decision-making strategies, support asset acquisition, and drive profit optimization using search engine optimization (SEO).
Email info@playinc.online for business inquiries or podcast sponsorship opportunities.
Visit https://www.playinc.online to book SEO coaching or done-for-you services via a discovery call.
Go to our podcast website to subscribe, join our email list, and receive business marketing ideas, tips, tactics, strategies, and advice for faster digital marketing growth.
Thank you for listening. We deliver sentimental value weekly. Leave a review on Apple Podcasts, Spotify, iHeart, Pandora, or your favorite app.
We Don't PLAY Podcast // Social Media:
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Need Done-for-You SEO Services?
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SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.
This episode explains a three-step TSM marketing approach—Track, Sort, and Map—designed to create successful marketing strategies, particularly for Q4 2025. The tracking phase emphasizes the importance of a website for gaining organic and paid impressions, highlighting metrics like organic, paid, and earned traffic. Next, the sorting phase focuses on organizing business analytics by purchasing power, location, and pre/post-purchase intent to better understand customer needs.
Finally, the mapping phase involves strategically distributing content across various platforms, using tools like pixels and analytics, to ensure the right audience finds the right products or services. The speaker also offers free SEO services and calls to help businesses implement these strategies.
FAQs about this SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence episode:
1. What is the core three-step marketing strategy discussed for Q4 2025?
The core strategy for marketing success in Q4 2025, and beyond, is the "TSM approach," which stands for Track, Sort, and Map. This methodology emphasizes understanding how your business is set up, collecting and organizing data, and then strategically guiding your audience from initial interest to conversion.
2. Why is "tracking" considered the most important step in this strategy?
Tracking is paramount because it provides the foundational metrics needed to understand your marketing efforts. Just like a runner on a track needs clear lines, businesses need to track metrics like impressions, leads, clicks, and website visitors. This involves monitoring organic, paid, and earned traffic. Without a website, which serves as the primary hub for collecting this data (including domain, hosting, and email communication), effective tracking is impossible. The speaker stresses, "When you track, you're able to attract," highlighting that data-driven insights allow you to effectively attract your target audience.
3. How does the concept of "attention as a new currency" relate to successful marketing strategies?
Favour introduces "attention as a new currency" and "retention as a new balance," emphasizing that in today's crowded digital landscape, consistently capturing and maintaining audience attention is crucial. This is achieved through consistent, valuable content across various platforms like blogs, podcasts, and social media. By tracking engagement and understanding what resonates with your niche audience, you can create a search-based campaign that puts your content at the top of search results, making you "first seen" and "first remembered," which directly translates to gaining valuable attention.
4. What are the key considerations for "sorting" marketing data effectively?
Sorting involves organizing your traffic and business analytics in a way that provides deeper insights into your audience. Key sorting parameters include purchasing power, location, pre-purchase intent, and post-purchase intent. By understanding where your audience is coming from, what they need, and why they need it, you can tailor your offerings more effectively. An example given is adapting workshop formats (morning/evening, virtual/in-person) and content (lead generation, AI visibility) based on audience feedback, rather than offering generic courses. Email marketing and audience segmentation are highlighted as crucial tools for this in-depth sorting.
5. How does the speaker recommend optimizing paid advertising, specifically Google Ads, in conjunction with organic efforts?
Favour suggests a cautious approach to Google Ads, advising against running them if you're not already showing up organically on Google search. Organic presence leads to a lower cost per acquisition, result, and click. While Google Ads can be effective with manual structures, exact and phrase matching, and granular control, the ultimate goal should be to shift towards a higher percentage of organic traffic (e.g., 62% organic vs. 38% paid). This is because organic traffic "earns" results and builds long-term authority, saving money over time compared to continuously paying for traffic. Platforms like Pinterest are also highlighted for their detailed targeting capabilities at a potentially lower cost per click compared to Google Ads, especially when leveraging tracked audience interests.
6. What role does a website play in the overall TSM marketing strategy?
A website is presented as the absolute foundational element. Without a website, none of the tracking, sorting, or mapping can effectively occur. It's the hub for organic impressions, a platform for content creation (blogs, podcasts), and a critical tool for understanding where your audience comes from (e.g., new vs. returning visitors). The website allows for the installation of tracking pixels (Facebook, LinkedIn, Pinterest, TikTok) and integration with tools like Google Analytics and Google Search Console, which are essential for gathering the data necessary for the TSM approach.
7. What is the purpose of "mapping" in the TSM strategy, and how is it achieved?
Mapping is about guiding your audience to the right destination based on their needs and your sorted data. It's about building a clear connection from point A (customer need) to point B (your solution/product). This involves understanding what people are searching for and ensuring your content and offerings directly address those searches. Mapping is achieved by strategically distributing content across various platforms (Google search, AI search results, social media, podcast distribution channels like RSS feeds) and ensuring your website has the necessary tags and pixels to track conversions. The goal is to be found when and where your target audience is looking, ensuring they take the desired action, much like finding the correct aisle in a grocery store.
8. How can businesses leverage their intellectual property (IP) and improve their domain authority for long-term marketing success?
Businesses should view their content and offerings as intellectual property (IP) and constantly assess its return. Consistent content production (blogs, podcasts) that remains relevant over time contributes significantly to sustained engagement, even without constant new releases. Improving domain authority is a long-term play, likened to building credit, with an average of about seven points per year if actively managed. Higher domain authority, especially with the integration of AI for top search and citation perspectives, leads to greater organic visibility and trust. By focusing on earned traffic through SEO and content that fulfills specific audience needs, businesses can build lasting authority and a stronger market presence.
Digital Marketing SEO Resources:
>> Join our exclusive SEO Marketing community
>> SEO Optimization Blogs
>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike
>> Subscribe to We Don't PLAY Podcast
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