Welcome to our We Don't PLAY!™ AI SEO - Digital Sales - Website SEO - Pinterest SEO - Best Podcast SEO Marketing Tools Podcast, your definitive source for mastering monetization and digital asset acquisition. We provide a comprehensive blueprint, from foundational Technical SEO 101 tactics to advanced high-level optimization within intricate digital marketing plans.
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Discover the best email marketing strategies for superior lead generation production, and harness the power of Artificial Intelligence (AI), Entrepreneurship, and Pinterest Business marketing to build a thriving, revenue-generating online operating business.
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). Hosted by Favour Obasi-ike, MBA, MS, a renowned expert in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization (SEO), this podcast delivers real-world SEO strategies and SEO tactics through interviews with top-tier industry leaders. Gain access to the essential SEO tools, practical AI tips, and holistic business coaching required to effectively monetize content, significantly improve your website ranking, and execute a dominant content marketing strategy and winning content marketing strategy.
In every episode, unlock actionable insights on:
- Podcast SEO & SEO for podcasts: Implement SEO best practices to make your show highly discoverable on Apple Podcasts, Spotify, and Google.
- Pinterest Marketing & Pinterest SEO: Leverage Pinterest as a search engine to execute successful Pinterest sales tactics and generate consistent organic traffic and website traffic.
- AI SEO, AI marketing, and using AI in SEO: Apply cutting-edge AI strategies and AI market intelligence for superior search optimization and AI-driven SEO.
- Technical SEO, Google SEO, and local SEO: Master search engine marketing (SEM), website optimization, and web optimization to enhance your search engine visibility.
- Audio marketing & coaching audio: Transform your content into a powerful customer magnet to increase audio play and support brand building with podcasting.
- Email monetization, email marketing strategy, and email list building: Learn email marketing for beginners and email marketing for local businesses to turn subscribers into profit.
- Branding & marketing, digital marketing, and online branding: Develop a standout presence with holistic methods for digital branding and digital success.
- Guest interviews with a roster of international and local guests across 160+ countries and 600 podcast episodes.
Subscribe at wedontplaypodcast.com for high-intelligent insights, authoritative interviews, and actionable steps to optimize your online presence and turn passion into profit. Find us on Google, Apple Podcasts, Spotify, Amazon Music, YouTube Music, iHeart, Pandora, Podcast Addict, Podchaser, and all major podcast hosting platforms.
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Happy Valentine's Day Weekend! Need to Outperform Your Competitors in 2026? Favour Obasi-ike, MBA, MS delivers an insightful masterclass on outperforming your competition through applied and actionable SEO marketing tactics. The discussion covers the critical distinction between direct and indirect competitors, strategic approaches to competitive analysis using tools like SimilarWeb.com and SparkToro.com, and the importance of focusing on long-term performance over short-term rankings.
Favour emphasizes the value of understanding customer intent, the difference between pre-purchase and post-purchase behavior, and how to leverage both Google search and social media platforms like Instagram for comprehensive market visibility. The session includes live Q&A with participants discussing real-world challenges in SEO strategy, website validation, and go-to-market approaches for startups in niche markets.
Book SEO Services | Quick Links for Social Business
>> Book SEO Services with Favour Obasi-ike
>> Visit Work and PLAY Entertainment website to learn about our digital marketing services
>> Join our exclusive SEO Marketing community
>> Read SEO Articles
>> Subscribe to the We Don't PLAY Podcast
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>> Favour Obasi-ike Quick Links
Detailed Timestamps
Introduction & Topic Overview
00:00 - 02:02 - Opening: Outperform competitors with applied search everywhere optimization (SEO marketing tactics)
02:02 - 03:10 - Understanding your competitors: National, international, local, and regional competition
Direct vs. Indirect Competitors
03:10 - 04:46 - Defining direct and indirect competitors in your market
04:46 - 06:17 - Market share dynamics and competitive positioning
Practical Example: Flower Business Case Study
06:17 - 09:13 - Using a Valentine's flower business as a practical example
09:13 - 11:47 - Time-based pricing strategies and customer behavior patterns
11:47 - 14:22 - Applying competitive insights to pricing and positioning
SEO Strategy & Competitive Analysis
14:22 - 17:35 - Understanding competitor strengths and weaknesses
17:35 - 20:48 - Using competitive intelligence for content strategy
20:48 - 23:19 - Keyword research and search intent analysis
Tools & Resources for Competitive Research
23:19 - 25:42 - Introduction to SimilarWeb, SocialBlade, and SparkToro
25:42 - 27:58 - Cost-effective alternatives for competitive analysis
27:58 - 30:16 - Building long-term visibility through strategic tools
Live Q&A Session Begins•
30:16 - 31:02 - Mohsen introduces himself: Software engineer starting a startup in the tattoo field
31:02 - 32:34 - Question: How to approach SEO when there's no competition in your field?
Google vs. Instagram Strategy Discussion
32:34 - 35:05 - Why Google is the most unsaturated platform for search-based marketing
35:05 - 37:15 - Instagram as a feed-based platform vs. Google as intent-based search
37:15 - 40:30 - Pre-purchase vs. post-purchase intent: Amazon vs. YouTube analogy
Website Validation & Trust Building
40:30 - 43:12 - The importance of having a website for business credibility
43:12 - 45:38 - Off-page SEO: Connecting Instagram to your website
45:38 - 48:05 - Building relationship models across platforms
Advanced SEO Tactics
48:05 - 50:21 - Running ads effectively: Brand awareness before advertising spend
50:21 - 52:47 - Understanding audience targeting and customer journey mapping
52:47 - 54:26 - Closing remarks and how to stay connected on Clubhouse
Frequently Asked Questions (FAQs)
1. What is the difference between direct and indirect competitors?
Direct competitors are businesses that offer the same products or services within your niche or market. They target the same customer base and operate in similar ways. For example, if you sell red roses, other florists selling red roses are your direct competitors.
Indirect competitors are businesses that offer different products or services but satisfy the same customer need or compete for the same market share. Using the flower example, supermarkets and farmer's markets selling flowers would be indirect competitors to a specialized florist.
2. How do I find out who my competitors are?
Favour recommends using several competitive analysis tools:
- SimilarWeb: For website traffic and audience insights
- SocialBlade: For social media analytics and competitor tracking
- SparkToro: For audience intelligence and content discovery
You can also identify competitors by searching for your target keywords on Google and seeing which businesses rank for those terms. Consider both national, international, local, and regional competitors depending on your market scope.
3. Should I focus on Google or Instagram for my business?
According to Favour, Google is the most unsaturated platform because it's based on search intent—people actively looking for specific solutions. Instagram is a feed-based platform better suited for brand awareness and showcasing visual results (before/after transformations, product demonstrations).
Best approach: Use both strategically. Google captures pre-purchase intent (people researching solutions), while Instagram provides post-purchase validation and builds brand awareness. Having a website connected to your Instagram profile adds credibility and improves your off-page SEO.
4. What's more important: ranking or performance?
Favour emphasizes that performance is more important than ranking. Rankings fluctuate constantly (like stock prices or gas prices), but performance focuses on long-term outcomes:
- How quickly can you serve customers?
- What value do you provide beyond just appearing in search results?
- Can customers find your information when they need it?
Anyone can rank with AI-generated content today, but what makes your business different is the experience, speed, and value you deliver to customers.
5. How do I approach SEO if I have no competition in my field?
When you're in a niche market with little to no competition, Favour suggests:
Reverse engineer your success: If you're getting traction on Instagram, create corresponding website content (10 Instagram posts = 10 website articles)
Focus on search volume: Research if there's search demand on Google for your services
Build credibility: Having a website validates your business more than social media alone
Create content ecosystems: Connect your social media to your website through embedding posts and cross-linking
6. Why is having a website important if I already have Instagram?
A website provides business validation and credibility. As Favour's example illustrated: if three businesses offer the same service but only one has a website, customers will trust the one with a website because it demonstrates investment in human resources, infrastructure, and long-term commitment.
Additionally, a website enables off-page SEO—when your Instagram links to your website, you're building relationship models between platforms that improve your overall search visibility.
7. What is pre-purchase vs. post-purchase intent?
- Pre-purchase intent: Customers researching before buying (e.g., reading Amazon reviews, comparing products on Google)
- Post-purchase intent: Customers who already bought and need guidance (e.g., watching YouTube tutorials on how to use an air fryer they purchased)
Understanding this distinction helps you create appropriate content for each stage of the customer journey. Google and review sites capture pre-purchase intent, while platforms like YouTube and Instagram serve post-purchase needs.
8. Should I run ads if people can't find my business organically?
Favour advises: Don't run ads first if people can't find you organically. If the answer to "Will they find my business without ads?" is no, then focus on building organic visibility first through SEO and content creation.
If people can already find you organically, then running ads becomes more cost-effective because you're amplifying existing brand awareness rather than starting from zero.
9. What are applied SEO marketing tactics?
Applied SEO refers to search everywhere optimization—not just optimizing for Google, but creating a comprehensive presence across all platforms where customers might search:
- Google search
- Instagram search
- YouTube search
- Social media platforms
- Review sites
- Local directories
It's about understanding customer behavior across multiple touchpoints and ensuring your business is discoverable wherever customers are looking.
Additional Resources Mentioned
SimilarWeb: Competitive website analytics
SocialBlade: Social media statistics and tracking
SparkToro: Audience research and insights
ChatGPT: AI content generation tool (mentioned in context of ranking vs. performance)
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