Welcome to The We Don't PLAY!™ Best SEO Digital Marketing Tips - Successful Pinterest Business - Web Traffic Optimization Podcast, your definitive source for mastering monetization and digital asset acquisition. We provide a comprehensive blueprint, from foundational SEO 101 tactics to advanced high-level optimization within intricate digital marketing plans.
Discover the best email marketing strategies for superior lead generation production, and harness the power of Artificial Intelligence (AI), Entrepreneurship, and Pinterest Business marketing to build a thriving, revenue-generating online operating business.
Hosted by Favour Obasi-ike, MBA, MS, a renowned expert in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization (SEO), this podcast delivers real-world SEO strategies and SEO tactics through interviews with top-tier industry leaders. Gain access to the essential SEO tools, practical AI tips, and holistic coaching required to effectively monetize content, significantly improve your website ranking, and execute a dominant content marketing strategy and winning content marketing strategy.
In every episode, unlock actionable insights on:
- Podcast SEO & SEO for podcasts: Implement SEO best practices to make your show highly discoverable on Apple Podcasts, Spotify, and Google.
- Pinterest Marketing & Pinterest SEO: Leverage Pinterest as a search engine to execute successful Pinterest sales tactics and generate consistent organic traffic and website traffic.
- AI SEO, AI marketing, and using AI in SEO: Apply cutting-edge AI strategies and AI market intelligence for superior search optimization and AI-driven SEO.
- Technical SEO, Google SEO, and local SEO: Master search engine marketing (SEM), website optimization, and web optimization to enhance your search engine visibility.
- Audio marketing & coaching audio: Transform your content into a powerful customer magnet to increase audio play and support brand building with podcasting.
- Email monetization, email marketing strategy, and email list building: Learn email marketing for beginners and email marketing for local businesses to turn subscribers into profit.
- Branding & marketing, digital marketing, and online branding: Develop a standout presence with holistic methods for digital branding and digital success.
Subscribe at wedontplaypodcast.com for high-intelligent insights, authoritative interviews, and actionable steps to optimize your online presence and turn passion into profit. Find us on Apple Podcasts, Spotify, Amazon Music, YouTube Music, iHeart, Pandora, Podcast Addict, Podchaser, and all major hosting platforms.
We feature a 590+ episode roster of international and local guests sharing unique branding and worldwide experiences, streaming across 156+ countries!
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing SEO tips, demystifying SEO, and providing SEO coaching, professional SEO services, and done-for-you SEO for businesses of all sizes—including specialized SEO for restaurants and local SEO marketing.
What to Expect?
Interviews with worldwide guests offering wide-ranging content to improve decision-making strategies, support asset acquisition, and drive profit optimization and business growth using effective search engine optimization (SEO) and SEO strategies for businesses.
Need Done-for-You SEO Services or SEO Coaching Services?
Email info@playinc.online for business inquiries or podcast sponsorship opportunities.
Visit https://www.playinc.online to book SEO coaching or done-for-you services via a discovery call. Go to our podcast website to subscribe, join our email list, and receive endless business marketing ideas, tips, tactics, strategies, and advice for faster digital marketing growth.
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In this episode, recorded live in a Clubhouse audio app room (10/20/22), we dive into the fundamentals of effective digital promotion.
Favour Obasi-ike cuts through the noise to reveal that successful marketing isn't a one-time campaign, but a continuous conversation. He emphasizes that the true engine of growth is a simple, powerful focus on answering your audience's questions and solving their genuine problems. This consistent value is what naturally builds brand awareness and creates unstoppable momentum.
We explore the critical first step that many miss: listening. No matter your budget, your marketing efforts must begin with listening to your target audience through tools like surveys and social media monitoring. This isn't just about data collection; it's about understanding their deepest needs and the language they use, so you can tailor your content for maximum impact.
Our conversation also features guest John, who reinforces that at the heart of it all is storytelling. It's about framing your product or service as the essential solution within a compelling narrative that resonates. We even sparked an interactive poll with our live audience to uncover the most effective marketing channels, highlighting that success comes from knowing where your people are and how they engage.
Ultimately, this discussion drives home a non-negotiable truth: establishing authority and trust comes from giving away valuable, comprehensive information. When you focus on being a resource first, you build the foundation that reliably drives conversions.
Tune in to learn how to kickstart a marketing strategy that is both authentic and powerfully effective with Google SEO and more!
Episode Answer Key
- Marketing is described as an ongoing, daily process, much like PR, that focuses on building awareness and solving problems. In contrast, advertising is periodic and represents a specific, time-bound activity that can work in conjunction with broader marketing efforts.
- The first step in kickstarting a marketing campaign is not spending money, but rather listening, asking questions, and conducting surveys. Favour Obasi-ike emphasizes that this process begins with identifying the questions people are asking to understand their problems and needs.
- User-Generated Content (UGC) is a marketing method where other people talk about a brand or its products without the brand being directly involved. Examples mentioned by Favour Obasi-ikeare ads from Apple and Coca-Cola that show people using their products in real-time, real-life situations, which helps build brand awareness.
- Storytelling is powerful because it allows businesses to market themselves without overtly selling. Favour Obasi-ike explains that businesses that tell stories do well because they are gaining attraction, momentum, and connecting with an audience that can relate to the problem and the proposed solution.
- Testing is an essential and continuous part of any marketing campaign. As Favour Obasi-ikementioned in the context of Facebook advertising, a campaign cannot proceed without testing because it helps tighten up marketing efforts and understand what resonates with the target audience.
- Apple created a group study concept where they invited people into a store to interact with products without any pressure to buy. Favour Obasi-ike described how, by observing what products, like the iPhone over the iPad, people were most drawn to, they could understand customer needs for portability and functionality, which informed their strategy.
- John's primary recommendation for a small-budget campaign is to "story your solution." This involves identifying a specific niche and their problems, and then creating video content that tells the story of how that problem was solved for a particular type of person.
- Favour Obasi-ike advises that there is no such thing as "too much information" if the focus is on serving people and satisfying their needs. Providing comprehensive, valuable content that answers questions establishes top authority, solves problems, and attracts an attentive audience.
- Businesses use surveys to ask direct questions about the customer experience, such as "How did we serve you?" and "How can we serve you better?" Favour Obasi-ike notes that the responses contain trigger words and key insights that help the business understand customer preferences, which are then used to solve those specific problems in the next marketing campaign.
- To create an appealing response, Favour Obasi-ike suggests using a variety of formats beyond simple text. These include pictures, video tutorials, infographics, how-tos, carousels, slides, and sound bites.
Next Steps for Digital Marketing + SEO Services:
>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike
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