Welcome to The We Don't PLAY!™ Best SEO Digital Marketing Tips - Successful Pinterest Business - Web Traffic Optimization Podcast, your definitive source for mastering monetization and digital asset acquisition. We provide a comprehensive blueprint, from foundational SEO 101 tactics to advanced high-level optimization within intricate digital marketing plans.
Discover the best email marketing strategies for superior lead generation production, and harness the power of Artificial Intelligence (AI), Entrepreneurship, and Pinterest Business marketing to build a thriving, revenue-generating online operating business.
Hosted by Favour Obasi-ike, MBA, MS, a renowned expert in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization (SEO), this podcast delivers real-world SEO strategies and SEO tactics through interviews with top-tier industry leaders. Gain access to the essential SEO tools, practical AI tips, and holistic coaching required to effectively monetize content, significantly improve your website ranking, and execute a dominant content marketing strategy and winning content marketing strategy.
In every episode, unlock actionable insights on:
- Podcast SEO & SEO for podcasts: Implement SEO best practices to make your show highly discoverable on Apple Podcasts, Spotify, and Google.
- Pinterest Marketing & Pinterest SEO: Leverage Pinterest as a search engine to execute successful Pinterest sales tactics and generate consistent organic traffic and website traffic.
- AI SEO, AI marketing, and using AI in SEO: Apply cutting-edge AI strategies and AI market intelligence for superior search optimization and AI-driven SEO.
- Technical SEO, Google SEO, and local SEO: Master search engine marketing (SEM), website optimization, and web optimization to enhance your search engine visibility.
- Audio marketing & coaching audio: Transform your content into a powerful customer magnet to increase audio play and support brand building with podcasting.
- Email monetization, email marketing strategy, and email list building: Learn email marketing for beginners and email marketing for local businesses to turn subscribers into profit.
- Branding & marketing, digital marketing, and online branding: Develop a standout presence with holistic methods for digital branding and digital success.
Subscribe at wedontplaypodcast.com for high-intelligent insights, authoritative interviews, and actionable steps to optimize your online presence and turn passion into profit. Find us on Apple Podcasts, Spotify, Amazon Music, YouTube Music, iHeart, Pandora, Podcast Addict, Podchaser, and all major hosting platforms.
We feature a 590+ episode roster of international and local guests sharing unique branding and worldwide experiences, streaming across 156+ countries!
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing SEO tips, demystifying SEO, and providing SEO coaching, professional SEO services, and done-for-you SEO for businesses of all sizes—including specialized SEO for restaurants and local SEO marketing.
What to Expect?
Interviews with worldwide guests offering wide-ranging content to improve decision-making strategies, support asset acquisition, and drive profit optimization and business growth using effective search engine optimization (SEO) and SEO strategies for businesses.
Need Done-for-You SEO Services or SEO Coaching Services?
Email info@playinc.online for business inquiries or podcast sponsorship opportunities.
Visit https://www.playinc.online to book SEO coaching or done-for-you services via a discovery call. Go to our podcast website to subscribe, join our email list, and receive endless business marketing ideas, tips, tactics, strategies, and advice for faster digital marketing growth.
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Meet our SEO guest experts, Chris Rodgers and Jesse Farley of CSP Agency, discussing the history and future of Search Engine Optimization (SEO).
Chris explains that he founded the company in 2012 as SEO Pros, focusing on providing better value to clients and eventually pivoting to a business-centric SEO approach after meeting Jesse. Jesse shares his extensive background in the industry, including co-founding an SEO company in 2000 and his focus on integrating SEO with strategic business goals as an in-house team would.
Our conversation also explores the impact of Artificial Intelligence (AI) on SEO, concluding that older, purely keyword-driven technical SEO is "dead," but a "human-first", audience-aligned approach is more crucial than ever for success with large language models (LLMs).
Finally, our guests stress the importance of simplifying SEO concepts for clients and providing measurable business value with CSP Agency (LinkedIn).
Glossary of Key Terms in this episode
AI (Artificial Intelligence)
Technology that enables computers to perform tasks that typically require human intelligence. In the context of the podcast, it refers to systems like ChatGPT that provide conversational answers and are changing how users access information.
Answer Engine
A system designed to give a direct answer to a question (e.g., "2+2 equals 4") rather than a list of websites. This is contrasted with traditional search engines that provide links for the user to sift through.
Backlinking
The practice of getting other websites to link to your own. The podcast explains that its strategy has evolved from being keyword-focused to being brand-mention-focused.
Brand Mentions
Instances where a brand name (e.g., "JBL") is mentioned online. This is now seen as a crucial signal of authority and relevance, especially when paired with a sentiment score.
Business-First Approach
An SEO strategy that prioritizes delivering true business value, such as revenue and strategic goals, over simply increasing rankings and traffic.
Canonical Tags
A type of HTML tag mentioned as part of the technical SEO jargon that can confuse clients who "don't understand what canonical tags mean."
Core Web Vitals
A set of specific technical performance metrics that Google uses to measure user experience. Jesse dismisses them as largely unimportant except as a minor tie-breaker.
CSP Agency
The company featured in the podcast, co-led by Chris and Jesse, which focuses on a "business-first" and "human-first" approach to SEO.
Human-First Approach
An SEO philosophy focused on understanding and answering the direct, conversational questions of a human audience, rather than targeting the synthesized keywords that search engines use.
In-house Team
A company's internal marketing department. Jesse contrasts their strategic role with the typical executional role of an external agency.
KISS
An acronym for "Keep It Simple, Stupid." It is the guiding principle for CSP Agency's client education philosophy, emphasizing clarity and the avoidance of jargon.
LLMs (Large Language Models)
The underlying technology for AI systems like ChatGPT. The podcast stresses that modern SEO must be aligned with how LLMs process information and understand human queries.
Meat (or MEAT)
Jesse's expansion of Google's E-A-T framework, adding M for Multimedia and E for Engagement to encourage diverse content formats and interactive experiences.
SEO (Search Engine Optimization)
The practice of optimizing a website and its online presence to rank higher in search engine results. The podcast details its evolution from a technical, keyword-based practice to a strategic, human-centric marketing channel.
SEO Pros
The original name of Chris's company when he founded it in 2012.
Website Migrations
The process of moving a website to a new domain, platform, or server. Jesse notes that his agency has saved many clients from "dire straits" during these complex technical processes.
XML Feeds / XML Index
Technical methods for syndicating and indexing content, mentioned as part of the complex back-end of how websites are structured for search engines to crawl.
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Next Steps for Digital Marketing + SEO Services:
>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike
>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.
>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!
>> Join our exclusive SEO Marketing community
>> Read SEO Articles
>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike
>> Subscribe to the We Don't PLAY Podcast
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