Welcome to The We Don't PLAY!™ Best SEO Digital Marketing Tips - Successful Pinterest Business - Web Traffic Optimization Podcast, your definitive source for mastering monetization and digital asset acquisition. We provide a comprehensive blueprint, from foundational SEO 101 tactics to advanced high-level optimization within intricate digital marketing plans.
Discover the best email marketing strategies for superior lead generation production, and harness the power of Artificial Intelligence (AI), Entrepreneurship, and Pinterest Business marketing to build a thriving, revenue-generating online operating business.
Hosted by Favour Obasi-ike, MBA, MS, a renowned expert in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization (SEO), this podcast delivers real-world SEO strategies and SEO tactics through interviews with top-tier industry leaders. Gain access to the essential SEO tools, practical AI tips, and holistic coaching required to effectively monetize content, significantly improve your website ranking, and execute a dominant content marketing strategy and winning content marketing strategy.
In every episode, unlock actionable insights on:
- Podcast SEO & SEO for podcasts: Implement SEO best practices to make your show highly discoverable on Apple Podcasts, Spotify, and Google.
- Pinterest Marketing & Pinterest SEO: Leverage Pinterest as a search engine to execute successful Pinterest sales tactics and generate consistent organic traffic and website traffic.
- AI SEO, AI marketing, and using AI in SEO: Apply cutting-edge AI strategies and AI market intelligence for superior search optimization and AI-driven SEO.
- Technical SEO, Google SEO, and local SEO: Master search engine marketing (SEM), website optimization, and web optimization to enhance your search engine visibility.
- Audio marketing & coaching audio: Transform your content into a powerful customer magnet to increase audio play and support brand building with podcasting.
- Email monetization, email marketing strategy, and email list building: Learn email marketing for beginners and email marketing for local businesses to turn subscribers into profit.
- Branding & marketing, digital marketing, and online branding: Develop a standout presence with holistic methods for digital branding and digital success.
Subscribe at wedontplaypodcast.com for high-intelligent insights, authoritative interviews, and actionable steps to optimize your online presence and turn passion into profit. Find us on Apple Podcasts, Spotify, Amazon Music, YouTube Music, iHeart, Pandora, Podcast Addict, Podchaser, and all major hosting platforms.
We feature a 590+ episode roster of international and local guests sharing unique branding and worldwide experiences, streaming across 156+ countries!
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing SEO tips, demystifying SEO, and providing SEO coaching, professional SEO services, and done-for-you SEO for businesses of all sizes—including specialized SEO for restaurants and local SEO marketing.
What to Expect?
Interviews with worldwide guests offering wide-ranging content to improve decision-making strategies, support asset acquisition, and drive profit optimization and business growth using effective search engine optimization (SEO) and SEO strategies for businesses.
Need Done-for-You SEO Services or SEO Coaching Services?
Email info@playinc.online for business inquiries or podcast sponsorship opportunities.
Visit https://www.playinc.online to book SEO coaching or done-for-you services via a discovery call. Go to our podcast website to subscribe, join our email list, and receive endless business marketing ideas, tips, tactics, strategies, and advice for faster digital marketing growth.
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Why Isn't My Website Ranking on Google or AI SEO Brand Mentions? with SEO Expert, Favour Obasi-ike, MBA, MS
📈 Why Websites Don't Rank on Google and AI Search Engines?
This episode provides a detailed discussion on why websites may not rank well on Google and AI brand mentions, emphasizing the importance of Search Engine Optimization (SEO).
Favour, through an interactive Q&A format and a case study on his own podcast, explains how connecting websites to search engines like Google Search Console, answering common user queries, and consistently updating content with relevant keywords are crucial for online visibility. The discussion also touches upon the evolving nature of search with AI and the significance of strategic content creation across various platforms to improve brand presence and search rankings.
FAQs about this episode
1. Why isn't my website ranking on Google or AI brand mentions?
Your website likely isn't ranking because it's not effectively connected to search engines and isn't providing answers to the questions people are actively searching for. Think of it like this: if your website talks about "cakes" but isn't optimized for terms like "custom cakes" or "delicious cakes," then search engines won't connect users looking for those terms to your site. This also applies to AI brand mentions; if your content doesn't answer the specific questions AI models are sourcing, your brand won't be cited. The core issue often stems from not being properly indexed and understood by Google Search Console, which acts as Google's internet service provider for websites.
2. How can I ensure my website is visible to search engines and AI?
To ensure visibility, your website needs to be connected to Google Search Console and actively respond to questions that people are asking across various search engines and AI platforms (like Google, ChatGPT, Gemini, Perplexity AI, Anthropic Cloud, XAI Grok, Meta AI, and Deepseek AI). This means creating content – whether text (blogs), audio (podcasts), or video (YouTube) – that directly answers specific, highly searched queries. The more questions you answer with relevant, high-quality content, the more likely your website (or specific web pages) will appear in search results and AI brand mentions.
3. What role do "experience, expertise, authority, and trust" (E-E-A-T) play in Google ranking?
Google's guidelines for ranking emphasize E-E-A-T: Experience, Expertise, Authority, and Trust. This means your content should not only provide information but also demonstrate that you are a credible source. An "experience" is about creating content that leaves a lasting positive impression, much like a memorable show. "Expertise" means showcasing deep knowledge in your field. "Authority" is about being recognized as a go-to source, and "Trust" is built by consistently delivering reliable and valuable information. Adhering to these principles helps Google identify your content as high-quality and trustworthy, thus improving your ranking.
4. What is "tokenization" in the context of website ranking, and why is "last mod" important?
"Tokenization" refers to the concept that when you submit your sitemap to Google Search Console, you're essentially creating a digital "token" or copy of your website's structure and content. This allows search engines to understand and index your pages. "Last mod" (last modified) is crucial because search engine algorithms (including AI) prioritize recently updated or created content. If your content has a recent "last mod" date, it signals to the algorithm that it's fresh and potentially more relevant, giving it a higher chance of ranking at the top. Regularly updating and refreshing your content helps maintain its relevance and visibility.
5. How does answering specific questions impact my website's ranking?
Answering specific questions directly impacts your ranking by making your content the "respondent" to user queries. If people are asking "What time is it?" or "What is today?", and your content addresses these (or more niche, relevant) questions, you become a source of answers. Search engines and AI models are designed to provide the best answers to user prompts. By semantically aligning your content with highly searched questions, you increase the likelihood of your web pages being discovered, cited by AI, and ultimately ranking higher in search results.
6. What's the significance of domain names and brand names having 2-3 syllables for brand recognition?
Brands with two to three syllables, like "Disney" or "Chick-fil-A," are often more memorable and easier to recall. This sonic simplicity aids in quick recognition and retention, which is crucial for branding. In the digital age, this extends to search and voice commands, where shorter, easily pronounced names can lead to better user experience and stronger brand association. While not a direct ranking factor, strong, memorable branding, including your name, contributes to overall discoverability and user engagement.
7. Besides blogs, what other content formats can help with ranking on search engines and AI?
Beyond written blogs, leveraging diverse multimedia formats is crucial. Podcasts and YouTube videos are excellent for reaching audiences who prefer audio and visual content. Social media platforms like LinkedIn, Medium, Substack, Newsbreak, Reddit, and Quora also serve as valuable channels to share your content and include links back to your website. By distributing your content across multiple platforms, you increase your presence in various search databases and improve the chances of your brand being mentioned by AI.
8. What's the key takeaway for businesses struggling with online visibility?
The key takeaway is to embrace a strategic, question-answering approach to content creation. Instead of just "having a website," focus on consistently providing valuable answers to the specific questions your target audience is asking online, especially those with high search volume. Ensure your website is technically connected to Google Search Console, regularly update your content, and structure it using HTML elements like headings, bold text, and bullet points for better readability and machine understanding. By doing this, you build a robust online presence that is recognized by both traditional search engines and emerging AI platforms.
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