Welcome to The We Don't PLAY!™ Best SEO Digital Marketing Tips - Successful Pinterest Business - Web Traffic Optimization Podcast, your definitive source for mastering monetization and digital asset acquisition. We provide a comprehensive blueprint, from foundational SEO 101 tactics to advanced high-level optimization within intricate digital marketing plans.
Discover the best email marketing strategies for superior lead generation production, and harness the power of Artificial Intelligence (AI), Entrepreneurship, and Pinterest Business marketing to build a thriving, revenue-generating online operating business.
Hosted by Favour Obasi-ike, MBA, MS, a renowned expert in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization (SEO), this podcast delivers real-world SEO strategies and SEO tactics through interviews with top-tier industry leaders. Gain access to the essential SEO tools, practical AI tips, and holistic coaching required to effectively monetize content, significantly improve your website ranking, and execute a dominant content marketing strategy and winning content marketing strategy.
In every episode, unlock actionable insights on:
- Podcast SEO & SEO for podcasts: Implement SEO best practices to make your show highly discoverable on Apple Podcasts, Spotify, and Google.
- Pinterest Marketing & Pinterest SEO: Leverage Pinterest as a search engine to execute successful Pinterest sales tactics and generate consistent organic traffic and website traffic.
- AI SEO, AI marketing, and using AI in SEO: Apply cutting-edge AI strategies and AI market intelligence for superior search optimization and AI-driven SEO.
- Technical SEO, Google SEO, and local SEO: Master search engine marketing (SEM), website optimization, and web optimization to enhance your search engine visibility.
- Audio marketing & coaching audio: Transform your content into a powerful customer magnet to increase audio play and support brand building with podcasting.
- Email monetization, email marketing strategy, and email list building: Learn email marketing for beginners and email marketing for local businesses to turn subscribers into profit.
- Branding & marketing, digital marketing, and online branding: Develop a standout presence with holistic methods for digital branding and digital success.
Subscribe at wedontplaypodcast.com for high-intelligent insights, authoritative interviews, and actionable steps to optimize your online presence and turn passion into profit. Find us on Apple Podcasts, Spotify, Amazon Music, YouTube Music, iHeart, Pandora, Podcast Addict, Podchaser, and all major hosting platforms.
We feature a 590+ episode roster of international and local guests sharing unique branding and worldwide experiences, streaming across 156+ countries!
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing SEO tips, demystifying SEO, and providing SEO coaching, professional SEO services, and done-for-you SEO for businesses of all sizes—including specialized SEO for restaurants and local SEO marketing.
What to Expect?
Interviews with worldwide guests offering wide-ranging content to improve decision-making strategies, support asset acquisition, and drive profit optimization and business growth using effective search engine optimization (SEO) and SEO strategies for businesses.
Need Done-for-You SEO Services or SEO Coaching Services?
Email info@playinc.online for business inquiries or podcast sponsorship opportunities.
Visit https://www.playinc.online to book SEO coaching or done-for-you services via a discovery call. Go to our podcast website to subscribe, join our email list, and receive endless business marketing ideas, tips, tactics, strategies, and advice for faster digital marketing growth.
Loving the podcast? Leave a review: https://ratethispodcast.com/wedontplay
Thank you for listening. We deliver sentimental value weekly.
We Don't PLAY Podcast // Social Media:
Book a 30-minute call with SEO Expert Favour Obasi-ike: https://calendly.com/flaevbeatz/marketing-strategy-zoom-call
Loving the podcast? Leave a review: https://ratethispodcast.com/wedontplay
How Do I Know If My Website Is Penalized by Google? Website Health & Technical SEO Masterclass with SEO Expert, Favour Obasi-ike, MBA, MS | Get exclusive SEO newsletters in your inbox.
This extensive SEO audio provides an in-depth discussion on technical SEO and how businesses can identify and address Google penalties impacting their websites.
Favour uses analogies like a car's engine or a leaking roof to explain complex concepts, emphasizing that a penalty often signals a need for correction and improvement, not failure. Key areas covered include website structure, content quality (thin vs. thick content), proper use of tags and categories, image optimization, video embedding, and leveraging Google Search Console for diagnostics. The conversation also touches on the distinction between manual and algorithmic penalties and offers practical advice, such as using search operators, to check website visibility and performance.
Frequently Asked Questions
1. How can I tell if Google has penalized my website, and what does it mean?
Google penalizes websites when they violate webmaster guidelines, often due to issues with content quality, relevance, or technical structure. A penalty means your site's search ranking is negatively affected, leading to reduced visibility and traffic. While a penalty might seem negative, it's actually an opportunity for correction and improvement, indicating that your site is at least visible enough for Google to notice. You might receive email notifications from Google, or you can check your Google Search Console for specific error messages and performance insights.
2. What are the two main types of Google penalties, and how do they differ?
There are two primary types of Google penalties:
- Manual Penalty: This occurs when a human reviewer from Google's web spam team flags your website for violating guidelines, often due to manipulative practices like spammy or hidden links ("black hat SEO"). These are rare but indicate a severe violation.
- Algorithmic Penalty: This is far more common and happens automatically due to issues detected by Google's algorithms. Reasons can include outdated or "thin" content, low quality or irrelevant information, generic AI-generated content, unnatural links, or regurgitated content. These penalties lead to automatic demotion or removal from search results.
3. How does "thin content" contribute to Google penalties, and what makes content "thick"?
"Thin content" refers to web pages that lack depth, context, or comprehensive information on a given topic. It's often characterized by a low word count, insufficient detail, and a lack of supporting elements. Google measures articles by reading time, word count, and character count. If your content is significantly shorter than the industry average for a similar topic (e.g., 300 words vs. 3,000 words), it's considered thin and unlikely to outrank competitors.
"Thick content," conversely, is rich in information and provides a thorough exploration of a topic. To create thick content, you should:
- Expand on topics: Go beyond basic definitions, offering more context and depth.
- Include various elements: Incorporate images (optimized for size), embedded videos (not uploaded), audio clips, statistics, examples, comparison charts, quotes, listicles, proper formatting (headings, links), and frequently asked questions (FAQs).
- Answer user intent: Ensure your content directly addresses the questions and needs of your target audience.
4. Why is connecting my website to Google Search Console crucial for identifying and resolving penalties?
Google Search Console (GSC) is the primary tool Google provides for website owners to monitor their site's performance in search results and identify issues. Connecting your website to GSC is the first essential step because it allows Google to communicate error messages and indexing problems directly to you. Within GSC, you can view performance insights, check the "Pages" section under "Indexing" to see which pages are known, submitted, or unsubmitted, and understand why certain pages might not be indexed. This diagnostic information is vital for understanding the root causes of any penalties and guiding your corrective actions.
5. What are common technical SEO issues that can lead to Google penalties, beyond content quality?
Technical SEO issues relate to the structural and operational aspects of your website that affect how search engines crawl and index it. Common problems include:
- Website size and image optimization: Large file sizes, especially for images and uploaded videos, can slow down your website, leading to a poor user experience and penalties. Use compression tools (e.g., compressor.io) for images and embed videos instead of uploading them.
- Broken or inaccessible links: Ensure all links within your sitemap and across your site are functional and lead to valid destinations.
- Incorrect robots.txt or "no index" tags: The robots.txt file and "no index" meta tags tell search engine robots which pages to crawl or not to crawl. Accidentally blocking important pages (a common default issue with platforms like Wix for blog tags) can prevent Google from indexing your content.
- Outdated website structure: An inefficient or poorly organized website structure can hinder crawlability and overall performance.
- Slow loading times: Directly linked to website size and optimization, slow loading speeds can negatively impact user experience and search rankings.
6. What's the recommended first step for a business owner who suspects their website is penalized by Google?
The immediate first step is to connect your website to Google Search Console (GSC) if you haven't already.
- Go to google.com and search for "Google Search Console."
- Click on the official Google Search Console Tools link.
- Click "Start Now."
- If your site isn't connected, GSC will provide a unique verification code (often a TXT record).
- Go to your domain name server (DNS) settings within your website hosting provider's control panel.
- Add the provided TXT record to your DNS settings.
- Return to GSC and click "Verify."
A green bar indicates successful connection. Once connected, GSC will begin providing insights into your site's performance, indexing status, and any specific error messages or penalty notifications, allowing you to diagnose and address issues effectively.
Digital Marketing SEO Resources:
>> Join our exclusive SEO Marketing community
>> SEO Optimization Blogs
>> Book Complimentary SEO Discovery Call
>> Subscribe to We Don't PLAY Podcast
Brands We Love and Support
Loving Me Beauty | Buy Vegan-based Luxury Products
Unlock your future in real estate—get certified in Ghana today!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
