Welcome to The We Don't PLAY!™ Best SEO Digital Marketing Tactics (Tips) - Successful Pinterest Business - Web Traffic Optimization Podcast, your definitive source for mastering monetization and digital asset acquisition. We provide a comprehensive blueprint, from foundational Technical SEO 101 tactics to advanced high-level optimization within intricate digital marketing plans.
Discover the best email marketing strategies for superior lead generation production, and harness the power of Artificial Intelligence (AI), Entrepreneurship, and Pinterest Business marketing to build a thriving, revenue-generating online operating business.
Hosted by Favour Obasi-ike, MBA, MS, a renowned expert in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization (SEO), this podcast delivers real-world SEO strategies and SEO tactics through interviews with top-tier industry leaders. Gain access to the essential SEO tools, practical AI tips, and holistic business coaching required to effectively monetize content, significantly improve your website ranking, and execute a dominant content marketing strategy and winning content marketing strategy.
In every episode, unlock actionable insights on:
- Podcast SEO & SEO for podcasts: Implement SEO best practices to make your show highly discoverable on Apple Podcasts, Spotify, and Google.
- Pinterest Marketing & Pinterest SEO: Leverage Pinterest as a search engine to execute successful Pinterest sales tactics and generate consistent organic traffic and website traffic.
- AI SEO, AI marketing, and using AI in SEO: Apply cutting-edge AI strategies and AI market intelligence for superior search optimization and AI-driven SEO.
- Technical SEO, Google SEO, and local SEO: Master search engine marketing (SEM), website optimization, and web optimization to enhance your search engine visibility.
- Audio marketing & coaching audio: Transform your content into a powerful customer magnet to increase audio play and support brand building with podcasting.
- Email monetization, email marketing strategy, and email list building: Learn email marketing for beginners and email marketing for local businesses to turn subscribers into profit.
- Branding & marketing, digital marketing, and online branding: Develop a standout presence with holistic methods for digital branding and digital success.
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We feature a 600+ episode roster of international and local guests sharing unique branding and worldwide experiences, streaming across 156+ countries!
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing SEO tips, demystifying SEO, and providing SEO coaching, professional SEO services, and done-for-you SEO for businesses of all sizes—including specialized SEO for restaurants and local SEO marketing.
What to Expect?
Interviews with worldwide guests offering wide-ranging content to improve decision-making strategies, support asset acquisition, and drive profit optimization and business growth using effective search engine optimization (SEO) and SEO strategies for businesses.
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Visit https://www.playinc.online to schedule SEO coaching or done-for-you services via a discovery call. Go to our podcast website to subscribe, join our email list, and receive endless business marketing ideas, tips, tactics, strategies, and advice for faster digital marketing growth.
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Website Marketing vs. SEO Marketing: The Complete Business Essentials Guide with Favour Obasi-Ike | Sign up for exclusive SEO insights.
This episode demystifies the relationship between website marketing and Search Engine Optimization (SEO), clarifying the critical distinction between the two. The discussion frames website marketing as the broad, all-encompassing "ecosystem" of a brand's online presence, including email, social media, and advertising.
In contrast, SEO is presented as the tactical, high-performance "engine" that powers a website's visibility and drives targeted traffic within that ecosystem. Through foundational principles, practical strategies, and live consultations with business owners, this guide provides a comprehensive framework for building a powerful and effective digital identity.
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>> Join our exclusive SEO Marketing community
>> Read SEO Articles
>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike
>> Subscribe to the We Don't PLAY Podcast
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Key Takeaways
• Website Marketing is the Ecosystem, SEO is the Engine: Website marketing is the entire universe of your online activities, from email campaigns to social media posts. SEO is the specific, technical practice of optimizing your website to be found by search engines, giving your marketing efforts direction and power.
• Your Website is Your Digital Identity: A website is more than a link or a digital storefront; it is the central hub for establishing your brand's credibility, trustworthiness, and authority, creating a lasting experience for both new and returning visitors.
• Messaging Precedes Marketing: The effectiveness of any marketing tactic hinges on compelling messaging that connects with customer psychology. As demonstrated with the "strawberry" example, great marketing shifts a customer's mindset from a simple "need" to an emotional "want."
• Storytelling Sells, Facts Only Tell: To convert visitors into customers, product descriptions must go beyond listing features and instead create an emotional connection. As speaker Mo advises:
• Technical Health is Non-Negotiable: A website's foundational health depends on more than just load speed and hosting. Consistently publishing fresh content is critical because every update creates a new "tokenized" copy for search engines to crawl. A dormant site gives search engines no reason to return, while an active site signals relevance and forces re-evaluation, directly impacting rankings.
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Detailed Episode Notes
1. Defining the Landscape: Website Marketing vs. SEO
To build a successful online presence, it is vital to distinguish between the overarching platform of website marketing and the specific tactics of SEO. Website marketing represents your brand's total visibility and communication channels online. SEO, a critical component within that framework, is the deliberate set of actions taken to ensure your website is discovered by the right audience at the right time. Understanding this difference is the first step toward a coherent and effective digital strategy.
Contrasting Key Concepts
Website Marketing (The Ecosystem)
The Truck and Engine Analogy
The relationship between these two concepts can be understood through a simple yet powerful analogy presented during the episode:
"Think of your website like a truck. Website marketing is the truck itself—it exists, it's present, and it's visible. SEO is the engine that actually moves the truck forward, giving it the power, speed, and direction it needs to reach its destination."
With these foundational definitions established, it's clear that the website itself serves as the strategic center of all marketing efforts.
2. The Strategic Hub: Your Website's Core Function
Your website is your most critical digital asset. It is the definitive online destination where you control the narrative and build direct relationships with your audience. Far more than just a place for transactions, it is the central hub for establishing trust, demonstrating expertise, and solidifying a brand identity that resonates with visitors long after they leave.
The Four Pillars of a Trustworthy Website
For a website to be effective, it must embody four key qualities for every visitor:
1. Credible: The information is accurate, professional, and demonstrates authority.
2. Resourceful: It provides value and answers the questions your audience is asking.
3. Trustworthy: The site is secure, transparent, and operates with integrity.
4. Accessible: It is easy to navigate and available to all users.
Analyzing Visitor Behavior
Every website serves two primary types of visitors: new visitors and returning visitors. Understanding their distinct behaviors through analytics is crucial for optimization. With over 1.1 billion websites online, simply existing is not enough; your site must be engineered to effectively engage both audiences and guide them toward a desired action.
Key Website Components
A modern website is a multimedia platform composed of various elements that search engines index and users engage with:
• Text (including body copy, headlines, and policies)
• Images (with descriptive alt text for accessibility and SEO)
• Audio (e.g., MP3 files for podcasts or sound clips)
• Video (e.g., MP4 files for tutorials or product showcases)
• Documents (e.g., PDFs for white papers or downloadable guides)
A well-structured website, rich with these components, provides the perfect foundation for the tactical work of SEO to drive qualified traffic.
3. Tactical Deep Dive: Activating Your SEO
SEO is the disciplined practice of aligning your website's structure and content with the specific words and phrases your target audience uses in search engines like Google. It is not about tricking algorithms but about creating a valuable and relevant experience that naturally earns high visibility.
This requires a consistent content engine, especially since blogs have a shelf life of 24 months. A single post can provide SEO value for up to two years, demonstrating the long-term ROI of a strategic content plan.
The Content Creation Engine
Generating traffic starts with a simple question-and-answer flow. How do you generate traffic? By kickstarting the engine. How do you kickstart the engine? By creating content. How do you create effective content? By building links through publishing valuable posts like blogs, landing pages, and product pages.
Uncovering SEO Opportunities
A live demonstration in the episode revealed how to find high-intent keywords directly from Google's search suggestions—a reflection of real, frequent user queries.
The strategic takeaway is clear: each of these suggestions represents a distinct user need. A single list of 10 terms can be transformed into 10 to 50 unique media assets, including blog posts, email newsletters, social media updates, and even podcast episodes. This moves SEO from theory to a practical, content-driven reality.
4. Marketing in Action: Live Business Consultations
Applying marketing theory to real-world businesses is the fastest path to clarity. This section analyzes the specific, actionable advice given to two entrepreneurs, providing a blueprint for any product-based business seeking to translate online presence into measurable results.
5. Tools & Resources Mentioned
The selection of a tool, particularly for email marketing, is not just a matter of features but also of technical performance. As discussed in the episode, platforms with strong server infrastructure (like Flodesk's partnership with Amazon SES) can significantly impact email deliverability, a key component of the overall marketing ecosystem.
• AI Idea Generation: ChatGPT, Perplexity, Claude, DeepSeek, Grok
• Email Marketing Platforms: Constant Contact, Mailchimp, Flodesk (preferred), Aweber, Kit, Brevo
• Website Hosting: GoDaddy, BlueHost, Hostinger, SiteGround
• Website Builders: Webador
• Social & Content Platforms: Instagram, Pinterest, YouTube, Clubhouse
• E-commerce: Amazon
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