Welcome to The We Don't PLAY™ Podcast, where you master monetization with digital asset acquisition from applying SEO 101 tactics to high-level optimization digital marketing marketing plans for best email marketing lead generation production, Artificial Intelligence (AI), Entrepreneurship, Pinterest business marketing, and building a thriving online operating business.
Stop playing small! Start making a market global impact. This is your ultimate audio marketing guide to growing an audience, scaling your business through business optimization, and building a powerful digital branding and media presence—without limits to growth.
Hosted by Favour Obasi-ike, MBA, MS, a specialist in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization, we break down real-world strategies with industry leaders. Get the tools and tactics, practical AI tips, and holistic coaching you need to monetize content, improve your website ranking, and execute a winning content marketing strategy.
In every episode, discover actionable insights on:
- Podcast SEO & SEO for podcasts: Make your show discoverable on Apple, Spotify, and Google.
- Pinterest Marketing & Pinterest SEO: Use Pinterest as a search engine to drive organic traffic.
- AI SEO, AI marketing, and using AI in SEO: Leverage AI strategies and AI market intelligence for search optimization.
- Technical SEO, Google SEO, and local SEO: Master search engine marketing and website optimization.
- Audio marketing & coaching audio: Convert content into a customer magnet and boost audio plays.
- Email monetization, email marketing strategy, and email list building: Turn subscribers into profit.
- Branding & marketing, digital marketing, and online branding: Holistic methods for a standout presence.
Subscribe at wedontplaypodcast.com for high-intelligent insights, authoritative interviews, and actionable steps to optimize your online presence and turn passion into profit.
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We feature a 570+ episode roster of international and local guests sharing unique branding and worldwide experiences. The show streams across 155+ countries!
Who is Favour Obasi-ike, MBA, MS?
A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing tips, demystifying SEO, and providing SEO coaching, SEO services, and done-for-you SEO for businesses of all sizes.
What to Expect
Interviews with worldwide guests offering wide-ranging content to improve decision-making strategies, support asset acquisition, and drive profit optimization using search engine optimization (SEO).
Email info@playinc.online for business inquiries or podcast sponsorship opportunities.
Visit https://www.playinc.online to book SEO coaching or done-for-you services via a discovery call.
Go to our podcast website to subscribe, join our email list, and receive business marketing ideas, tips, tactics, strategies, and advice for faster digital marketing growth.
Thank you for listening. We deliver sentimental value weekly. Leave a review on Apple Podcasts, Spotify, iHeart, Pandora, or your favorite app.
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⚠️ Cloudflare Internet Outage; Adobe x Semrush Deal: Tech Dependency vs Business Website Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.
This is Marketing Club Clubhouse discussion, primarily focusing on the widespread impact of a recent Cloudflare outage that affected numerous popular platforms like ChatGPT, Spotify, Uber, and Zoom.
Favour Obasi-ike uses this event to emphasize the importance of business continuity and operational redundancy, urging listeners to research and select robust platforms for their own enterprises to mitigate the risks of future outages.
Furthermore, the discussion touches upon the rapidly changing tech industry landscape, including the significant Adobe acquisition of Semrush and the competitive moves of companies like Canva, prompting audience commentary on the potential implications of these corporate shifts on product quality and market strategy.
Favour also suggests alternative hosting solutions like SiteGround and Hostinger as more resilient options for business websites.
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Next Steps for Digital Marketing + SEO Services:
>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike
>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.
>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!
>> Join our exclusive SEO Marketing community
>> Read SEO Articles
>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike
>> Subscribe to the We Don't PLAY Podcast
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The Day the Internet Stumbled: 3 Surprising Lessons from a Single Tech Outage
Introduction: More Than Just a Glitch
A single infrastructure failure on a Tuesday morning did more to reveal the precarious nature of our digital world than a dozen industry white papers. When the internet infrastructure company Cloudflare experienced a major outage, it was far more than a momentary glitch.
Its scale was staggering. Suddenly, a diverse range of major companies—including Canva, ChatGPT, Spotify, Uber, and Zoom—were all experiencing issues simultaneously. The event wasn't just a technical problem; it was a revealing moment that offered a rare peek behind the curtain of the digital world. It exposed hidden vulnerabilities and surprising dynamics within the tech ecosystem we all depend on. This article distills the three most impactful lessons learned from that single event.
1. The Internet Isn't a Cloud, It's a Jenga Tower
The Centralization Surprise
The core lesson from the Cloudflare outage was the shocking revelation of just how centralized our decentralized-seeming internet truly is. The popular image of the internet is a resilient, distributed network, but the reality is that a small number of foundational companies form the base of a massive Jenga tower. When a key block like Cloudflare was jostled, users quickly discovered that dozens of different services were all pointing "towards one direction," revealing a hidden single point of failure. Seemingly stable pieces higher up—from your design software to your ride-share app—began to wobble.
This one incident impacted a staggering list of applications, highlighting the sheer diversity of services reliant on a single piece of infrastructure: Canva, Archive of Our Own, Canvas, Character AI, ChatGPT, Claude AI, Dayforce, Google Store, Grinder, IKEA, Indeed, League of Legends, Letterboxed, OpenAI, Quizlet, Rover, Spotify, Square, Truth Social, Uber, and Zoom. For the average user, this means the digital services that feel distinct and independent are, in fact, far more fragile and codependent than they appear.
2. While You Were Offline, Big Tech Made Some Bizarre Moves
A Bizarre Acquisition Amidst the Chaos
While the digital world was grappling with the outage, news broke that Adobe was acquiring SEO tool Semrush for $1.9 billion. This development, happening alongside the infrastructure chaos, sparked widespread confusion and skepticism. As many in the tech community noted, Semrush "has nothing to do with creative" software, which is Adobe's core domain.
The concern was palpable, with one community member expressing a common fear:
"I really hope this Semrush acquisition doesn't affect quality and support. Big corporation buyouts [rarely succeed]."
The analysis behind this seemingly strange move points to the disruptive force of artificial intelligence. The theory is that as AI reshapes search and content creation, traditional SEO tools are finding it harder to maintain their dominance. This acquisition could be Adobe's strategic, if unconventional, response to that industry pressure. This trend of unexpected competition is visible elsewhere, with platforms like Canva making aggressive moves into video editing, putting them in direct competition with Adobe. The outage served as a backdrop to a tech landscape that is shifting in unpredictable ways.
3. Your Business is More Vulnerable Than You Think (But Outages Can Make You Stronger)
The Resilience Imperative
For businesses and professionals, the outage was not an abstract problem. The impact was immediate: one professional reported their AI-powered Fathom note-taker for Zoom failed to load, even while the Zoom call itself was active—a perfect example of a hidden dependency crippling a critical workflow. The sudden inability to access essential tools forces a critical business question to the surface:
"...if ChatGPT is down and that's what I use and now I can't use it for the first four hours of my day... How can I use 50% of my time to maximize 100% of my opportunity?"
The core advice is to reframe these events not as mere problems to be weathered but as invaluable opportunities for strategic review. Business owners should use these moments to ask what platforms they truly rely on, research the stability of those systems, and begin building more resilient workflows.
This is the "bow and arrow" principle applied to business strategy. An outage forces you to pull back, assess your tools, and re-aim. This forced pause, while painful, is precisely what allows you to launch forward with a more resilient, deliberate, and ultimately stronger operational foundation, turning a negative event into a catalyst for positive change.
Conclusion: A New Lens for a Digital World
This single outage taught us more than just who owns the internet's plumbing. It revealed the hidden fragility of our digital infrastructure, highlighted the unpredictable strategies of tech giants under pressure, and underscored the personal and professional imperative for building resilience. It showed that the platforms we use every day are interconnected in ways we rarely see until something breaks.
The next time your favorite app goes down, will you just see an inconvenience, or will you see a chance to re-evaluate the digital foundation your work and life are built on?
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