Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, tracking citations across platforms, and creating content that addresses the full customer journey while maintaining brand representation in AI-generated responses. Show Notes
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