Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Julia Mccoy, President of Content at Scale, delves into AI-driven copywriting. Google’s search landscape has evolved to include AI, and the key to winning in SGE is topical authority. However, topical authority requires a substantial quantity of targeted content on a targeted domain, and forward-thinking SEOs are turning to generative AI as their tool of choice to efficiently build topical authority. Today, Julia discusses how to use generative AI to write brand copy that ranks. Show Notes
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