Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Jessica Mehring, CEO at Horizon Peak Consulting, discusses strategies for achieving your SEO growth goals. SEO goals and content can sometimes feel like they're at odds with one another, on the one hand, marketers want to build content for human consumption; and on the other hand, they want to build SEO for the algorithm. Today, Jessica deep dives into the mechanics of SEO components and how marketers should be thinking about goals when it comes to content
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