Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Kathy Alice Brown, Owner and SEO Consultant at Webenso Digital, delves into GA4. Google Analytics 4 (GA4) brings a fresh UI and modeling system, presenting a blend of advantages and challenges for enterprises and SEOs. While GA4 shares some similarities with Universal Analytics (UA), it also requires adaptation to navigate the intricacies of a new Google Analytics landscape. Today, Kathy discusses SEO’s survival guide to GA4. Show Notes
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