Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Most AEO strategies fail without strong SEO fundamentals in place. Jenna Hannon, founder and CEO of Hatter and former early marketing hire at Uber Eats, has built an AI search agency helping brands establish visibility across Google and AI-generated answers. The conversation covers positioning exercises as the foundation for AI search strategy, message consistency frameworks drawn from product marketing discipline, and execution models for maintaining brand coherence across traditional and AI-driven search surfaces.
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