Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
AI can't fully replace product intuition in SEO. Thenuka Karunaratne, founder of sunbeam and daydream, built an autonomous SEO agent and an AI-native agency to scale content without losing that intuition. He argues product sense is the top skill for modern SEOs: understanding what a product does at a deep level, how customers experience it, and where they struggle. That product-level insight, not just technical execution, is what determines what to communicate to search audiences in an AI-driven landscape.
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