Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Gus Pelogia, SEO Product Manager at Indeed, delves into SEO product management and internal project pitching. Pitching big SEO projects internally as an SEO product manager requires a strategic approach to gain buy-in from various stakeholders. The key is to start with a solid product requirements document (PRD) that clearly communicates why the project matters and how it aligns with the business' goals. Today, Gus discusses pitching big SEO projects internally. Show Notes
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