Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Today we're going to talk about understanding the point of diminishing returns between your paid and organic search campaigns. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 1 of our conversation, we're going to talk about the balance between paid and organic search. Show Notes