Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Natasha Ghosh, SEO Manager at Riot Games, delves into topic modeling and structured data. Search engines like Google use topic modeling to understand what topics are on a webpage and rank that page in search results. For SEOs, topic modeling offers an opportunity to align their content strategy with search algorithms, enhancing visibility and rankings in search engine results pages. Today, Natasha discusses expanding topic modeling into technical SEO. Show Notes
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