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Four acronyms now compete to define search: GEO, SEO, AEO and LLMO. Jordan Koene is CEO and Co-Founder of Previsible, the AI discovery agency he founded in 2020. He previously served as CEO of Searchmetrics Inc. and Head of SEO and Content Development at eBay. He explains why Previsible positions around "AI Discovery" instead of committing to a single acronym while the discipline's boundaries are still being defined. The conversation covers category-level positioning for an agency in an unsettled market and leadership through ongoing change in AI search.
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