Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Brie Moreau, Director at White Light Digital Marketing (WLDM), dives into the topic of backlinks. The link spam update in 2021 was an effort by Google to improve the quality of search results by targeting websites that use spammy and manipulative tactics to get more backlinks. As a result, it's now more important than ever for website owners to focus on building high-quality, relevant backlinks through legitimate means. Today, Brie discusses how the world of backlinks is evolving. Show Notes
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