There's no shortcut to building a brand - whether it's a company, a movement or for you personally. Every Thursday, The Tartare Project sits down with founders, artists, restaurateurs, personalities, investors and anyone else building interesting brands, both large and small, exploring candid (... or, dare we say, raw - get it?) conversations highlighting all of the failures, successes and everything in between along the way.
The Tartare Project is hosted by NYC-based brand focused investor, Phil Toronto ✌🏼
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@philtoronto
Hear how Helaine Knapp went from a top-selling early employee at multiple enterprise startups to founder & CEO of a fast-growing rowing empire.
After being sidelined with a serious back injury, Helaine went on the hunt for a low impact workout that could fill the boutique fitness studio void the injury left in her life. Her research led her to rowing and that was the start of what would become CITYROW.
Fast forward to today, CITYROW has 50+ franchises in the pipeline as well as an in-home experience complete with a custom rowing machine & app: CITYROW GO.
Helaine on Instagram
CITYROW on Instagram
CITYROW.com
CITYROW GO
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