Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from Grant Baldwin, The Speaker Lab coaches, and some of the world's most successful speakers.
You'll learn how to find speaking gigs, build relationships in your industry, negotiate higher speaker fees, and grow your speaking business. Every week, this podcast will give you key insights and practical advice from speakers who have been there and done that and can help you take the next step in your speaking journey. Whether you’re just getting started as a paid speaker or you’re a veteran speaker looking to build and grow your business, The Speaker Lab Podcast is here for you!
"The hardest part is just getting started, actually, because a lot of people say, well, yeah, I've got to make it perfect. I've got to do all these slides and presentations, curriculum, all this documentation. The best thing to do is just get started."
This week, Grant sat down with Michael Patellis, the cofounder of Copecart, to talk about developing a course as a speaker.
“A lot of people, they require that discipline of being able to follow a script and follow a syllabus of, okay, I have to do this thing this week, next week, etc. And then there's others that their courses are almost independent study. So a lot of it depends on the market segment that you're in and how detailed your course is and what the skill set is.”
This week, Grant and Michael get into:
- 00:00 Why should speakers consider courses as part of their business?
- 05:19 How to think about ROI on your course?
- 08:29 What kind of structure should you put for your course?
- 10:40 What do you recommend in terms of how your course is laid out?
- 16:00 How do people usually market a course?
- 19:05 What other marketing opportunities are there?
- 20:12 What kind of payout are creators looking at?
- 24:51 What leads to a successful course?
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