Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from Grant Baldwin, The Speaker Lab coaches, and some of the world's most successful speakers.
You'll learn how to find speaking gigs, build relationships in your industry, negotiate higher speaker fees, and grow your speaking business. Every week, this podcast will give you key insights and practical advice from speakers who have been there and done that and can help you take the next step in your speaking journey. Whether you’re just getting started as a paid speaker or you’re a veteran speaker looking to build and grow your business, The Speaker Lab Podcast is here for you!
Would you struggle for five years as a speaker if you knew it was going to pay off? Would you be willing to travel 220 days a year if that's what it took to one day share the stage with Simon Sinek and Gary Vaynerchuk? That's exactly what our guest for episode 121 of The Speaker Lab has done and continues to do presently.
John Spence spends anywhere from 170 to 220 days a year giving speeches around the world. He speaks on leadership, high performance teams, culture, strategy, strategic thinking, and business excellence, and has been for 23 years.
His speeches are never canned, each one is unique. That coupled with the tremendous value he brings to every speaking engagement has allowed him to build a business that is based almost entirely on referrals. Today he outlines his strategic approach to generating repeat business and referrals, how he got through the struggle of his first five years and why he enjoys being a road warrior.
On this edition of The Speaker Lab, you'll also hear how he helps charities rather than giving free speeches. Listen in for that and more from the one and only John Spence.
THE FINER DETAILS OF THIS SHOW:
- What is the one question he asks all of his clients?
- How does he create a unique topic for every speaking engagement?
- The three ways he differentiates himself as a speaker.
- How much of his business has been word of mouth?
- Does he get nervous when he goes on stage?
- How long does he talk with each potential client before working with them?
- Why he refuses to sell from the stage.
- How he got his foot in the door with companies like Mayo Clinic, Merrill Lynch, and Allstate.
- And so much more!
EPISODE RESOURCES
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
