Exclusive content for The Speaker Lab students with coaching calls and other resources to listen at any time.
<p>The secret is out! The Secret Lab Podcast is here. In this episode we’re revisiting our coaching call from January 6, 2021 with our very own Jeremy Rochford! </p> <p> </p> <p>Here’s what we’re covering in today’s replay focused on <strong>the art of finding leads</strong>:</p> <p> </p> <ul> <li>How do I apply my lead-finding strategy to my inner and outer circles?</li> <li>What does it mean to be an evangelist for my message?</li> <li>How can I establish meaningful relationships with the goal of repeat business?</li> <li>What part does empathy have in finding leads?</li> <li>How do I get comfortable with the sales process?</li> <li>Are you actually ready for leads?</li> <li>And we’re answering student questions!</li> </ul> <p> </p> <p>Today’s Secret Sauce</p> <p><br> “...you’re an evangelist for your message if what you’re doing is more than just a paycheck - does what you do matter and will it actually help someone? And when you can start answering those questions, all of a sudden you start to shift your mindset. <em>Oh, I don’t want to find leads today - to - who needs my help?</em>”</p>
<p>In this episode we’re revisiting our coaching call from January 12, 2021 with our very own Nanette Hitchcock! </p> <p> </p> <p>Here’s what we’re covering in today’s replay focused on <strong>creating your expert positioning statement</strong>:</p> <ul> <li>What problem am I solving?</li> <li>How do I use my expert positioning statement when developing a proposal for a client?</li> <li>How do I identify my deliverables and narrow my focus?</li> <li>What type of business model do I want to have?</li> <li>How do I connect my mission, passion, and presentation?</li> <li>And we’re answering student questions!</li> </ul> <p> </p> <p>Today’s Secret Sauce</p> <p><br> “...here’s why it’s so important to capture the vision, because it does tap into your heart...it taps into why you started down this path in the first place.”<br></p>
<p>In this episode we’re revisiting our coaching call from January 26, 2021 with our very own Nanette Hitchcock! </p> <p> </p> <p>Here’s what we’re covering in today’s replay focused on <strong>why your expert positioning statement matters</strong> :</p> <p> </p> <ul> <li>How does my expert positioning statement make my message and business better?</li> <li>How does my positioning statement authenticate the value I provide to my audience?</li> <li>What does my expert positioning statement say about my mindset?</li> <li>How do I define and guide my presentation?</li> <li>How does my preparation and passion help my audience connect?</li> <li>And we’re answering student questions!</li> </ul> <p> </p> <p>Today’s Secret Sauce</p> <p><br>“If you’re committed to it, it changes the mindset. If you’re passionate about the problem you’re solving --- it energizes you, it gives you passion, motivates you to continue to press through the noise --- and then you can build momentum from there.”</p>
<p>In this episode we’re revisiting our coaching call from April 6, 2021 with our very own Nanette Hitchcock! </p> <p> </p> <p>Here’s what we’re covering in today’s replay focused on <strong>tools for a successful speaking business</strong>:</p> <p> </p> <ul> <li>How do I create awareness around the problem I’m able to solve?</li> <li>How do I use my expert positioning statement to open doors with event planners and decision makers?</li> <li>What questions should I be asking in one-on-one coaching calls?</li> <li>How do I deliver a message that doesn’t just inform, but activates my audience?</li> <li>And we’re answering student questions!</li> </ul> <p> </p> <p>Today’s Secret Sauce</p> <p> </p> <p>“We’re on a mission to bring some of that clarity to you in confidence so that you can step out. But then it’s up to you to take that first step...to move on it.”</p>
<p>The secret is out! Episode 005 of The Secret Lab Podcast is here. In this episode we’re revisiting our coaching call from April 27, 2021 with our very own Maryalice Goldsmith! </p> <p>Here’s what we’re covering in today’s replay focused on <strong>Answers to YOUR Questions</strong>:</p> <ul> <li>How do I get going with my demo reel?</li> <li>How can I break into the corporate training or events circuit?</li> <li>What should my focus be on social media?</li> <li>How do I balance the title and framing of my content to make it marketable without losing my message?</li> <li>How can my message transform my audience?</li> <li>And more!</li> </ul> <p> </p> <p><strong>Today’s Secret Sauce</strong></p> <p>“The transformation is the confidence they’re going to have in their business because of this main point that you talk about...You’ll probably be really impressed with yourself about all these amazing transformations you’re going to offer. And when you’re really impressed with yourself, it’s much easier to pitch because now you’re offering these people an <strong>opportunity</strong>.”</p>
<p>The secret is out! Episode 006 of The Secret Lab Podcast is here. In this episode we’re revisiting our coaching call from May 18, 2021 with our very own Rick Clemens! </p> <p>Here’s what we’re covering in today’s replay focused on <strong>Your Stagecraft</strong>:</p> <ul> <li>Why must you <em>believe</em> you are a performer?</li> <li>How does a vocal warm-up help you deliver?</li> <li>Why is it important to do body warm-ups?</li> <li>Wondering what warm-ups <em>look</em> like? We’re walking you through them!</li> <li>How do you visualize your audience?</li> <li>Should you spend time on the stage before your gig?</li> <li>And more!</li> </ul> <p>Today’s Secret Sauce</p> <p>“...how you show up on that stage is absolutely just as important as how much you know your content and what you’re going to be delivering.”</p> <p> </p>
<p>The secret is out! Episode 007 of The Secret Lab Podcast is here. In this episode we’re revisiting our coaching call from June 8, 2021 with our very own Nanette Hitchcock! </p> <p> </p> <p>Here’s what we’re covering in today’s replay focused on <strong><em>your</em></strong> <strong>speaking business</strong>:</p> <p> </p> <ul> <li>How to best manage your time and systems when setting up a business</li> <li>Thinking through your message --- your <em>product</em>!</li> <li>Defining a deliverable for your audience</li> <li>Expert positioning and your vision</li> <li>Using a CRM to manage your leads</li> <li>And more!</li> </ul> <p> </p> <p>Today’s Secret Sauce</p> <p> </p> <p>“We want to support you in your speaking business --- as you're figuring this out and developing a business that has impact and also works for you and your families. We want to walk alongside you.”</p> <p><br> <br></p>
<p>The secret is out! Episode 008 of The Secret Lab Podcast is here. In this episode we’re revisiting our coaching call from May 5, 2021 with our very own Jeremy Rochford! </p> <p> </p> <p>Here’s what we’re covering in today’s replay focused on <strong>demo videos and websites</strong>:</p> <p> </p> <ul> <li>The purpose of a demo video and website</li> <li>What makes a good website</li> <li>Defining a call to action</li> <li>The dos and don’ts of website building</li> <li>Capturing footage for your demo video</li> <li>Incorporating (and more!) your branding into a demo</li> <li>And more!</li> </ul> <p> </p> <p>Today’s Secret Sauce</p> <p> </p> <p>“People want to do business with those who they know, like, and trust. And if they're knowing and liking one version of you, and then there's a different version of you, then that trust starts to get some tension. So make sure your site reflects you.”</p> <p> </p>
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